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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

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The Ultimate Guide to Press Release Distribution

Hubspot

Press releases are important for increasing your brand awareness and helping your public relations (PR). You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. You know how important PR is, and you’ve crafted a succinct, yet powerful, story. Don't panic.

Press 101
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EXit LIBRIS: Evolving Reading Habits in a High-Tech Era

MLT Creative

I have a shelf filled with marketing, sales, PR, and design books in my B2B marketing office which I scan regularly, usually for reference on a specific topic. …have at least three magazine subscriptions alternating between home decoration, fashion, cooking, news or sports. Get your B2B LinkedIn Toolkit.

RSS 40
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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

When it comes to professional social media network LinkedIn, however, the usefulness trends reverse. Forty-five percent of B2B companies have obtained a customer from LinkedIn, compared to only 26% of B2C companies.

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How to Save the World

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Orion Magazine. Bloglines My RSS Subscribers. précis, summaries, reviews and other time-savers. - Business/KM Blogs. 43 Folders. Carolyn Allen. Dale Asberry. Steve Barth. Ralph Beuker. Danah Boyd. Stowe Boyd. Business Experiment. Shawn Callahan. Davenport & Prusak.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Darwin Magazine. Grist Magazine. Orion Magazine. Bloglines My RSS Subscribers. précis, summaries, reviews and other time-savers. Business/KM Blogs. 43 Folders. Carolyn Allen. Dale Asberry. Steve Barth. Ralph Beuker. Danah Boyd. Stowe Boyd. Business Experiment. Shawn Callahan. Davenport & Prusak. Chris Dent.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Establish an automated mechanism like RSS to regularly harvest the Public folder information, to a central mirror site that other users can browse, and/or in response to just-in-time canvassing searches (see above), peer-to-peer. Darwin Magazine. Grist Magazine. Orion Magazine. Bloglines My RSS Subscribers.