Valasys

SEPTEMBER 6, 2019

Segmenting Audience Type: The more information the marketers on Twitter have about their audiences, the simpler it becomes for the marketers to target them based on their preferred form of content. What is the lifestyle of the people following your website? if one has any queries about the event.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 10, 2019

Segmenting the market based on products or services is easier than ever, using the algorithms leveraging artificial Intelligence (AI) & machine learning (ML). For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 20, 2019

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). According to a report by Campaign Monitor, Email Marketing generates 4400% ROI & $44 for every $1 spent.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

Google is the most popular search engine network across the globe & time & again has kept abreast with the evolving researching habits of the prospects as well as has also assisted the marketers with segment-based targeting of prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

APRIL 3, 2020

The data in the CRM allows companies to identify which products the customers within a similar segment have looked at o purchased. Get your Customer segmentation Right. This helps in audience segmentation and in identifying the unique attributes of each segment. Use dynamic content strategy wherever possible.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 16, 2019

Architecting multichannel content strategies & designing campaigns according to the users’ psychographic habits utilizes the intent signals from the prospects to prepare an invisible armory to attract, engage, convert & retain them.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 8, 2019

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). These include: lead generation , lead nurturing , content syndication , account-based marketing , list building & contact discovery services.

Paid Content 40

Paid Content Email Marketing Optimization Research 40