Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Lake One

FEBRUARY 20, 2020

Are you a sales professional who doesn’t have marketing support, either due to budget, size, or lack of resources? Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today.

Lead Gen 52

Lead Gen Top of Funnel Tips Leads 52

Top Rank Marketing

MARCH 4, 2024

LinkedIn was founded in 2003, Facebook in 2004. Show up on the right channels in the right context It’s important to put your time and resources towards the channels where your audience is already spending time. For B2B, LinkedIn is a given. Video on LinkedIn earns 3x the engagement of text posts. No, really.

Social Media 133

Social Media Social Marketing Practices B2B Marketing 133

Webbiquity

JUNE 7, 2018

Beyond those commonly used methods of generating leads, here are a few new tactics that can enhance your lead gen efforts this year. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Martech

MARCH 27, 2024

The downside: Challenges of ABM While the benefits of ABM are significant, it’s essential to also consider the challenges that come with implementing this type of strategy: Resource intensiveness : ABM requires substantial time, effort and resources. Evaluate resources: Consider the resources available for implementing ABM.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Prospectr

APRIL 14, 2017

“LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Ultimately, this is how brands establish themselves as a valuable industry resource. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

markempa

SEPTEMBER 9, 2013

Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. The questions for marketers is what they can do upstream of live conversations to tee up people and accounts that are more likely to convert into sales-ready leads. Rarely do they offer to add value.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. Jason Kieffer offers a similar service using a message template stream on LinkedIn on behalf of the sales reps in small and medium businesses. Here are some to consider. Surround your prospects with their own colleagues.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Launch Marketing

OCTOBER 21, 2020

Of the over 675 million LinkedIn members, 63 million are in decision-making positions. With such a high volume of decision makers evaluating potential B2B business opportunities, properly executing LinkedIn advertising can be an abundant source of generating new and more qualified leads. Latest LinkedIn Ads Features.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Marketing Insider Group

DECEMBER 21, 2020

Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Shift from lead gen to customer retention. Makes sense. Set new objectives and KPIs.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

NetLine

OCTOBER 10, 2019

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. That’s right. Capabilities. The best part?

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

SendX

JUNE 16, 2020

Have a strong lead-gen strategy to build your email list Right from day one, you should be gathering email addresses at every point you can—your site, your blog, your content. Everyone that visits your website, landing page, or company profile product is a lead, even if they don't become a user immediately.

Email Marketing 195

Email Marketing Webinar Metrics Examples Marketing & Strategy 195

Martech

MARCH 28, 2024

If you notice that all of your LinkedIn posts created by generative AI tools follow the same structure, tweak your prompt and provide clear instructions to dictate a new format. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms. Where will AI make the most impact on your team?

Marketing AI 129

Marketing AI Work Management Marketing Management Examples 129

Launch Marketing

MAY 31, 2023

How to Generate Leads with B2B Thought Leadership Content Gate the content resource There are two approaches to housing content on a website: gated and ungated. The form requires the user to enter basic contact information to access the resource. Gated content lives behind a landing page with a form.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. . Lead Generation. Lead generation is one of the top goals of B2B content marketing. You need to track the top lead generation metrics : .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

PureB2B

JANUARY 25, 2016

LinkedIn for Lead Gen Gold. For content marketers looking for a more strategic approach to lead generation, LinkedIn is solid gold. Then there’s this: studies show 80% of B2B leads come from LinkedIn , and 94% of marketers use LinkedIn as their primary source for content distribution.

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

PureB2B

JANUARY 25, 2016

LinkedIn for Lead Gen Gold. For content marketers looking for a more strategic approach to lead generation, LinkedIn is solid gold. Then there’s this: studies show 80% of B2B leads come from LinkedIn, and 94% of marketers use LinkedIn as their primary source for content distribution.

Lead Generation 62

Lead Generation Linkedin Lead Scoring Lead Ranking 62

Webbiquity

DECEMBER 1, 2020

Certainly, you can generate leads from this, and you should measure those of course; just don’t make lead gen the primary metric for success. Follow your influencers on Twitter, connect on LinkedIn, mention them, share some of their content…this approach is much more likely to get you a “yes” when you do your outreach.

Enterprise Management 276

Enterprise Management B2B Marketing Work Management Marketing Management 276

Oktopost

MARCH 4, 2024

60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. They increased their click-through rate by 34% through this campaign which also generated quality leads. What kind of content are you more comfortable creating?

Social Media 98

Social Media Features Media Curation 98

Top Rank Marketing

JULY 31, 2023

As an unapologetic Star Trek nerd, I can’t think of the word “enterprise” without imagining this: via GIPHY The Enterprise is a massive ship with a wealth of resources and a host of crew to make it run. It may not be as maneuverable or quick as a shuttlecraft, but it makes up for it in power, stability and longevity.

Paid Search Agency 53

Paid Search Agency B2B Thought Leadership Brand Identity Branding 53

markempa

APRIL 21, 2009

Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. Step #4 - Answer questions posted on LinkedIn.

Lead Generation 120

Lead Generation Linkedin B2B Thought Leadership Lead Scoring 120

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. LinkedIn Twitter. Answer: “It is critical to take time when building a lead generation strategy.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Inbox Insight

JANUARY 8, 2024

With so many tools readily available, when choosing a demand generation tool it’s crucial to evaluate your existing tech stack and audit your team to identify any gaps in resource and process inefficiencies. On-page lead gen tools capture leads on your website, often through forms and landing pages.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 52

Contently

FEBRUARY 21, 2017

As his team has published more on the company’s Marketing Solutions blog, they’ve learned firsthand that you can’t just push lead generation without putting time into brand awareness. “It Detail ways to improve lead-form conversions. Explore what the future of lead gen content may look like.

Marketing Qualified Leads 102

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 102

FunnelEnvy

SEPTEMBER 4, 2023

The book Blue Ocean Strategy is one resource to help you think outside the box and craft a strong USP. However, social media creation and distribution are resource-intensive and time-consuming. For most B2B companies, LinkedIn is the obvious choice. One technique is to reconstruct an existing market’s boundaries.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Metadata

SEPTEMBER 19, 2022

Great lead generation strategies let you direct all your efforts and resources toward your ideal customers — the ones who will benefit the most from your product or service, convert, and stick around for the long haul. Below, we’ve highlighted some of the best tactics around to capture worthwhile potential leads.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

Oktopost

JUNE 19, 2023

So, instead of limiting your talks on lead scoring to the sales team, include your marketing team – and their social media insights – in the discussion, and enjoy a multi-faceted view of your market (and the parts you want to invest the lion’s share of your time and resources into) as a result.

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62