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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. According to the conference overview, this four day event will expand beyond B2B and also include case studies and in-depth analysis in B2C marketing as well.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

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Top 10 Tools for B2B Marketers

KoMarketing Associates

WordPress SEO Plug-Ins: While the popular blogging tool, WordPress, offers every writer a free content management system and multiple plug-in options, the SEO plug-ins including Yoast and the all-in-one package in particular can provide B2B marketers with some effective opportunities.

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5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy

KoMarketing Associates

B2B organizations should consider how they structure form requirements and content marketing assets accessible in the mobile environment to ensure the most effective opportunities for lead capture. Final Thoughts.

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How To Build An Affiliate Website With WordPress

Anyword

However, there are also many people struggling to get their affiliate marketing operation off the ground. In many cases, the website element that convinces visitors to sign up for your newsletter or lead generation content is a form. If that sounds like a lot of work, that’s because it is! Optimize for mobile.

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11 Practices for B2B Landing Page Optimization (LPO)

Valasys

Optimized landing pages have a direct correlation with improved users’ experience (UX) which ultimately drives the marketers towards their ultimate goal of Conversion Rate Optimization (CRO). Measuring the Click-Through Rates (CTRs) on the landing pages helps in determining the successes of various marketing campaigns. Conclusion.