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11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. In addition to SMX Advanced, here is a look at the marketing conferences KoMarketing Associates has on the radar as we plan for the rest of 2013.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

SEM for B2B is a different space than consumer marketing. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

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How To Build An Affiliate Website With WordPress

Anyword

Affiliate marketing is often promoted as one of the best ways to make passive income online. This is true – there are many people out there making excellent money promoting e-commerce products to niche markets online. However, there are also many people struggling to get their affiliate marketing operation off the ground.

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5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy

KoMarketing Associates

While this announcement may be significant for B2B marketers considering the impact of future mobile device endeavors, it does not necessarily mean one should immediately switch priorities. Here are five reasons responsive web design may not be the answer for your B2B SEO and mobile marketing strategy. Existing SEO Performance.

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11 Practices for B2B Landing Page Optimization (LPO)

Valasys

No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. Chatbots help the marketers assist their buyers with specific solutions to their problems & supplement the human elements of the customer service.