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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. CRM vendor RightNow offers something similar under the label of Cloud Links. - Many other vendors let a user automatically jump to the LinkedIn or Jigsaw profiles of the prospect they are reviewing.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Promoted it on Twitter , on LinkedIn , and through other channels. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The LeadLander search function, where you can search by strings in URLs is valuable as you can use it to track specific links.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Promoted it on Twitter , on LinkedIn , and through other channels. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. The LeadLander search function, where you can search by strings in URLs is valuable as you can use it to track specific links.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”. I like the search engine and search phrase features. Here’s ReachForce.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Another executive acquaintance has things a bit worse.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities.

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How to Successfully Mine Your Social Media Data

Sprout Social

Here are some of the Twitter metrics to follow: Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions. Link Clicks: Total number of URL and hashtag links clicked. LinkedIn Analytics. Another popular social media platform with built-in analytics tools is LinkedIn.