Act-On

SEPTEMBER 25, 2023

You need a bidirectional integration to support full visibility into how a prospect interacts with marketing content and sales team members throughout their journey. (And by magic, we mean smooth handoffs.) A solid CRM – MAP integration requires two-way communication.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Act-On

MAY 8, 2018

Google's Gmail update is built to make the static email inbox more interactive for users. The results could impact your B2B email deliverabilty. Here is what marketers need to know.

Deliverability 102

Deliverability B2B Email Marketing Interactive Marketing 102

Act-On

APRIL 26, 2024

These changes are nudging us into a more effective, genuine, interactive, value-driven relationship with our prospects.” For Clark, this kind of shift in perspective is welcome — and overdue. It’s kind of ridiculous that we’re still doing everything the same way 15 years later.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Act-On

FEBRUARY 26, 2024

These ad units can include static graphics, videos, and/or interactive rich media, and are displayed as long “banners” on web pages or in applications. Each time an ad has been served, regardless of whether the user has actually seen or interacted with the ad in any way, counts as one impression. What is an Ad Click?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Act-On

NOVEMBER 27, 2023

This approach allows you to gain an aggregated view of how a company’s stakeholders interact with your marketing content and assign scores to each of their actions to determine whether they are ready to talk to sales.

Marketing Automation Services 210

Marketing Automation Services Marketing Automation Automation B2B Marketing 210

Act-On

DECEMBER 8, 2023

The result is that customers will experience more relevant interactions and build stronger and more meaningful relationships with your business. Increase conversion rates and customer engagement, and nurture customers throughout every stage in their journey. Interested in learning more about marketing automation migration?

Marketing Automation Services 222

Marketing Automation Services Marketing Automation Automation Advertising Agencies 222

Act-On

MARCH 1, 2024

And by magic pillars, he means the areas most relevant to the prospect based on the content and previous interactions with your brand. Okay, I see it here; these are the ‘magic pillars’ I need to address.”

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

Act-On

FEBRUARY 6, 2024

The result is that customers will experience more relevant interactions and build stronger and more meaningful relationships with your business. Increase conversion rates and customer engagement, and nurture customers throughout every stage in their journey. Interested in learning more about email marketing automation migration?

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

OCTOBER 6, 2023

Setting Expectations for SMS Marketing Once someone opts into your list, it’s really helpful to set expectations around your SMS interactions with them. Create a unique shopping experience with tailored suggestions as they browse your site or store.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

Act-On

NOVEMBER 7, 2023

interactive surveys) to aid your targeting efforts as they move down funnel. In a way, those contacts are doing you a favor by letting you know your marketing isn’t relevant to them. Find ways to learn more about your customers at this stage (e.g., You’ll likely see fewer SPAM complaints for mid and bottom funnel contacts.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181