Directive Agency

DECEMBER 19, 2018

They are one of the biggest brands in the B2B space, primarily known for their storytelling and highlighting client success. By creating an environment where storytelling is the norm, they humanistically connect with their customers. Promotion used to be limited to TV ads, billboards, radio, and good ol’ word of mouth.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Optinmonster

MARCH 8, 2023

These emails can be highly effective in generating immediate revenue and encouraging customer loyalty. What worked : The referral program was simple and effective, and Dropbox leveraged the power of word-of-mouth marketing through its existing user base. Exit-intent popups , which appear when people are about to leave the site.

Email Marketing 136

Email Marketing Campaigns Work Management Marketing Management 136

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. It looked like a great one, and my best intentions of attending were abruptly detoured in the chase for new biz. Or Loyalty for Nothing -> Acted once? What’s the Point?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Valasys

AUGUST 6, 2019

Builds grander customer loyalty. KickFire recently incorporated all-new IP for the segment-specific firmographic & intent data targeting of the key accounts. It attracts & engages a higher quantity of customers & helps in creating quality leads which expedite the conversions.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Hubspot

AUGUST 6, 2018

Once a consumer bonds to your brand, they’re more likely to make repeat purchases with little to no forethought –– which then bridges the gap between trust and loyalty. Storytelling is an incredibly powerful marketing tactic, whether you’re marketing products or promoting your brand. Brand awareness establishes that brand trust.

Brand Identity 101

Brand Identity Branding Enterprise Management Lead Ranking 101

Valasys

FEBRUARY 17, 2020

The ‘fit’ & intent-data. 7) Adopt Omnichannel Attribution Modeling & Employ Visual Storytelling : Your customers are everywhere & you need to meet them where they are. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

ClearVoice

JULY 24, 2023

Audience Engagement and Loyalty The consumer journey isn’t usually a straight line that starts and ends with one interaction. That builds trust and loyalty over time. Before you know it, casual consumers become loyal, long-term customers that spread positive word of mouth and boost your brand’s reputation.

Top of Funnel 52

Top of Funnel Content Digital Marketing Funnels Buyer Personas 52

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Valasys

AUGUST 26, 2019

Prospects can be segmented based on their demography, technography, psychographic behavior, firmographic, fit-data, as well as according to their first & third party intent data & based on their research methodologies & past purchase histories. . Focus on Visual Storytelling: Employ Videos in Content Strategies : .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Referral Rock

NOVEMBER 7, 2019

There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

Single Grain

OCTOBER 25, 2022

The reason this is so effective is because people have been naturally drawn to stories since the dawn of humankind: Since people remember stories 22X more than facts and figures, storytelling in your content can boost conversion rates. Dive Deeper: 9 Examples of Storytelling Marketing to Inspire Your Next Campaign. The Case Study.

User-Generated Content 94

User-Generated Content Paid Content Marketing & Strategy Generation 94

SocialPilot

DECEMBER 14, 2023

So, as we move forward in 2024, let’s ensure we maintain that delicate balance between AI assistance and authentic storytelling. Brands are tapping into storytelling, dynamic videos, and eye-catching graphics to inform and entertain. It’s not just about the message anymore; it’s about the delivery.

Social Media 113

Social Media Trends Media Multi-Channel 113

Single Grain

APRIL 28, 2020

Their move towards helping communities has also been a great way to build loyalty and goodwill with their community. Therefore, they implemented a referral program and the company grew almost entirely through word-of-mouth marketing – which is a very high-converting channel. The Lesson. The Lesson. 26) This Is for Men.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Single Grain

FEBRUARY 10, 2020

Content curation is the process of finding and assembling great content on a specific topic from various sources with the intent of providing value for your audience. Storytelling. Riveting stories engage prospects, ignite their emotions, and encourage brand loyalty. Content Curation. Top of the Funnel (TOFU).

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

DECEMBER 6, 2019

After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145