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10 Ways to Use Intent Data to Turbocharge ABM Performance

Inbox Insight

It has gained traction among B2B marketers for its ability to provide more insight into their target accounts – allowing for personalized messaging and content that addresses the most pressing pain points. Paired with intent data, ABM is a force to be reckoned with.

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Albacross and Bombora announce partnership to enhance Buyer Intent Data and Account Based Marketing in Europe

Albacross

The integration of Bombora’s Company Surge® intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

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Why Intent Data Matters

NetLine

Imagine if you could take that same time instead and begin catering to those folks who’ve actually shown legitimate interest in your solutions simply by studying intent signals. But working with intent data offers you the unique opportunity to stop guessing something will be relevant and, instead, know it certainly is.

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Making the Most of the Women’s World Cup 2023

Digilant

Don’t forget contextually targeted ads Advertisers can lean on AI-powered contextually targeted ads to showcase their brand next to the most relevant and brand-safe news and coverage of the tournament.

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Making the Most of the Women’s World Cup 2023

Digilant

Don’t forget contextually targeted ads Advertisers can lean on AI-powered contextually targeted ads to showcase their brand next to the most relevant and brand-safe news and coverage of the tournament.

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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities. Data platforms like DealSignal can find buyers who are demonstrating interest, or “ intent signals ,” that you want to keep tabs on. Research suggests that only 30 to 50% of your data is accurate.

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Who’s Who in the Intent Data Business?

Aberdeen

A longtime provider of company contact information, DiscoverOrg recently announced it would be enhancing and relaunching its OppAlerts product (part of their platform offering) with Bombora Company Surge buyer intent signals. ” Leadspace also partners with Bombora for their intent data. EverString. ” MRP.