Only B2B

AUGUST 21, 2023

This knowledge enables virtual prospecting efforts to be hyper-targeted and relevant, leading to higher engagement rates and more qualified leads ( Sales qualified or Marketing qualified ). In this comprehensive guide, we’ll explore the synergy between virtual prospecting and intent data.

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Heinz Marketing

MARCH 31, 2024

By leveraging advanced analytics and machine learning algorithms, Koala identifies critical signals that indicate an account’s intent to purchase a product or service. Final Thoughts Relevance and timing are paramount in a world where Koala emerges as a catalyst for success in marketing and sales endeavors.

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Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 62

Zoominfo

OCTOBER 15, 2020

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy.

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Zoominfo

MAY 23, 2023

There are four key approaches sales teams should consider when seeking to implement intent data: ongoing account prioritization, customizing talk tracks, identifying upsell opportunities, and understanding market trends. Let’s say we set up an intent signal for “ZoomInfo.”

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Only B2B

FEBRUARY 28, 2024

By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. This empowers you to: Pinpoint High-Potential Leads: Ditch the comprehensive view and embrace the focal point approach- those actively researching relevant keywords, solutions, and industries.

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Inbox Insight

DECEMBER 8, 2023

Intent data enables B2B companies to understand what matters most to their prospects – making way for marketing campaigns that are relevant and informed. Here’s ten practical ways B2B marketers can incorporate ABM intent data into their marketing strategy: 1.

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Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Known third-party behavioral: Visitors who have filled out forms on other, relevant websites.

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Intent Data Intent Marketing Analytics Tools Intent Signal 244

Zoominfo

NOVEMBER 24, 2020

Many companies these days offer B2B intent data, but, as you can probably guess, not all intent data is created equal. Or rather, not all intent data is relevant to your business needs. Known third-party behavioral: Visitors who have filled out forms on other, relevant websites.

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Intent Data Intent Marketing Analytics Tools Intent Signal 230

Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. But the real competitive edge comes when you can target accounts based on the behavior of their employees.

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Only B2B

JUNE 14, 2023

B2B Intent Marketing is a strategic approach that involves identifying and leveraging intent signals to capture high-quality leads. B2B Intent Marketing: Capturing Business Leads Understanding the Buyer’s Journey and Intent Signals The buyer’s journey is a critical aspect of B2B Intent Marketing.

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Zoominfo

OCTOBER 28, 2020

After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week.

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Martech

DECEMBER 15, 2021

All of these different marketing efforts also generate a wide range of signals from buyers, and the challenge is to measure them accurately and place them within an account-based framework. Buyer intent signals. The post Using intent as a unit of B2B campaign measurement appeared first on MarTech.

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Intent Intent Signal Campaigns Zoominfo 105

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. By prioritizing this information, you can create more relevant content that positions your brand ahead of competitors.

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SalesIntel

MARCH 14, 2024

Sales conversions can be optimized by focusing efforts on high-potential leads that match ideal customer profiles and exhibit strong buying signals. Improved Customer Engagement: Utilizing these data points enables businesses to engage with prospects in a more meaningful and relevant manner.

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Only B2B

FEBRUARY 21, 2024

Let’s delve deep into Intent Data in Personalized B2B Marketing. Must Read: First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences Diving Deeper: Types of Intent Signals in B2B Now, intent data isn’t a one-size-fits-all solution. There are two main types to understand: 1.

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SalesIntel

APRIL 15, 2024

Tips to Engage Buyers in the Shortlisting Stage Showcase relevant industry examples: Utilize reviews and case studies from past clients that are similar (or facing similar challenges) to your prospects. Throughout this journey, you can improve your strategies by using insights into prospects’ interests, preferences, and intentions.

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Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

DECEMBER 8, 2023

The quest to understand and engage potential leads with precision and relevance is a linchpin for success. It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals.

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Lead Generation Lead Management Work Management Marketing Management 52

Albacross

NOVEMBER 13, 2023

The integration of Bombora’s Company Surge® intent data will empower Albacross customers with enhanced insights into buyer intent, enabling more effective go-to-market strategies. Adding the data from Bombora into the platform, Albacross now offers the most comprehensive datasets in Europe within the buyer intent category.

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Martech

DECEMBER 19, 2022

Intent plays an essential role in exposing account timing and need to prioritize account and buyer engagement.” ” Dig deeper: How to leverage intent and engagement in the buying cycle. What can GTM leaders do now to get more value from intent signals? content, creative assets, talk tracks) when they need it.”

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Intent Data Intent Marketing Analytics Tools Intent Signal 122

Only B2B

JULY 13, 2023

In the current digital era, data is essential to optimizing marketing tactics, and intent data has become a game-changer for B2B event marketing. In this blog, we will delve into the world of intent data and explore its relevance in enhancing event marketing effectiveness.

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DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

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NetLine

DECEMBER 27, 2023

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals.

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SalesIntel

JULY 10, 2023

Personalize Outreach Efforts: With intent data, businesses can tailor their messages and campaigns to align with prospects’ interests and needs. By delivering relevant content and targeted communications, companies can create meaningful connections and foster engagement, increasing the chances of conversion.

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Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

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Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference.

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6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Marketers need to go beyond basic intent, though. Buyer intent is increasingly demonstrating its potential for B2B marketers.

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Leadspace

SEPTEMBER 16, 2022

For B2B businesses, these signals along with the context for who is the person searching might be a very valuable way to learn if your target accounts or their buying teams are inching closer to a conversion. What Are Intent Signals and How to Use Them? Let’s take a closer look.

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Oktopost

DECEMBER 4, 2023

Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals. LinkedIn’s buyer intent feature is currently available to Advanced and Advanced Plus users. This feature empowers sales professionals to reach out to the right prospects at the right time.

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Ideal Customer Profiles Linkedin Top of Funnel Lead Ranking 69

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. The nuance is that there’s a lot of granularity within topics.

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SalesIntel

MARCH 20, 2024

When emails lack relevance or fail to address the recipient’s specific needs or interests, they often get overlooked or deleted without being opened, resulting in low open rates for the email campaign. Without a clear value proposition, the recipient may not see the relevance of the email to their needs or interests.

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SalesIntel

JANUARY 21, 2022

” Enter Buyer Intent data. Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. Intent data takes the guesswork out of your sales and marketing approach. It allows you to offer content based on lead intent signals and triggers.

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TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

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Intent Data Intent Intent Signal Top of Funnel 52

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report. Third-party data is the most widely utilized pool of intent data to date.

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SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

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Heinz Marketing

APRIL 5, 2023

If you want to have relevant, impactful, and personalized messaging, you need a deeper understanding of the personas you are targeting. Going a step further in your ICP Who is going to benefit from your product or service the most?

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DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

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PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

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