Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

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Marketing Insider Group

JULY 21, 2019

Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process.

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SmartBrief - Marketing

FEBRUARY 12, 2025

This is where intent data comes in. When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts. Whats intent data?

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Intent Data Intent Lead Ranking Lead Scoring 87

KoMarketing Associates

MAY 10, 2023

While some marketers have access to data that helps them convert prospects into customers, new research indicates that those who do not are seeing less success. This is compared to just 13% of all other marketers who said the same. Just 7% of all other marketers said that this would be the case.

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Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

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Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Only B2B

JULY 10, 2024

That’s why B2B intent data stats have become increasingly critical. Rather than relying solely on intuition, you must focus on intent data for actionable contact and prospect information, which is the missing piece of the success and failure puzzle. But first, let’s understand what intent data is.

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Navigate the Channel

APRIL 23, 2025

Your sales and marketing departments should be constantly on the lookout for the most cutting edge revenue driving innovations. One idea that is gaining an enormous amount of traction – with good reason – is intent data. Intent data, is at its core, a tool for marketers that closely resembles big data.

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Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

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Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. The advantage is clear. Let’s talk about how we can take care of that,’” he says.

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Enterprise Management Work Management Zoominfo Marketing Management 214

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

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Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. It can empower you to educate, attract, and convert prospects into leads and loyal customers. Internal Buyer Intent Data.

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Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge.

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Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

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Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

JULY 11, 2024

Did you know that you have your own intent data? If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. This is how ZoomInfo describes intent data based on signal strength: “Derived intent signals are a mix of first-party and third-party signals.

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Only B2B

MARCH 26, 2025

Understanding the right type of intent data is important for your marketing and sales success. In this blog, we will explore third-party intent data comprehensively. What is Buyer Intent Data? By analyzing this data, businesses can spot people who are actively thinking about buying.

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Intent Data Ideal Customer Profiles Intent Lead Ranking 62

Tomorrow People

OCTOBER 14, 2024

Understanding your target audience’s needs and behaviors is important for B2B marketing, but for account-based marketing (ABM), it’s mission-critical. Here’s when intent data enters the picture. In fact, a whopping 91% of marketers are using intent data to focus their efforts on high-priority accounts.

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Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

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Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.

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Single Grain

APRIL 28, 2025

Marketers can use quality data to better identify and engage high-potential accounts. This is where intent data becomes the secret weapon in your ABM arsenal. Intent data transforms your ABM strategy from educated guesswork into precision targeting.

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Only B2B

FEBRUARY 26, 2025

To figure this out, you need real-time intent data data that tells you: Who is searching What they are searching for When they are searching for it A strong lead scoring model helps you rank prospects based on their intent so you can identify the best-fit leads and guide them towards conversion.

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Zoominfo

DECEMBER 9, 2024

With a majority of buyers only choosing to engage sellers once theyre 60% through their purchasing journey , its crucial for go-to-market teams to have accurate, reliable insights into how active, high-priority accounts are thinking about software investments.

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Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. What are examples of data-based buying signals.

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Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. Integration : Most lead capture tools seamlessly integrate with CRM systems and other marketing automation platforms, creating a cohesive ecosystem for lead management.

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Zoominfo

OCTOBER 31, 2024

That means personalization has become critical for effective sales outreach — and AI used properly, with the right data to back it up, plays a pivotal role. “It It allows salespeople to approach prospects at the perfect time, with messaging that resonates with their current needs,” ZoomInfo Enterprise Account Manager Will Frattini says.

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Martech

JANUARY 22, 2025

First, like a number of its competitors, AI and automations to help ease the manual burden of researching accounts and prospects. Second, Clay integrates with dozens of data providers, which makes it a one-stop shop for data. In the data world, speed and accuracy are everything. Processing.

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Zoominfo

MARCH 26, 2025

Marketing teams of all sizes are eager to drive growth wherever they can find it, from expanding into new markets to driving cross- and upsell opportunities. Incomplete, inaccurate data that isnt built to capture the constantly evolving needs of your customers. But moving from inspiration to action is easier said than done.

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Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.

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Enterprise Management Marketing Management Sales Qualified Leads Software 130

Inbox Insight

MAY 21, 2025

As we navigate 2025, using intent data strategically has become necessary, not just nice-to-have, for demand generation managers who want predictable pipeline growth. Inbox Insights method integrates intent data through a systematic Planning > Activation > Measurement process. What makes 2025 different?

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Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

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The Point

NOVEMBER 19, 2024

Whenever we talk to prospective clients about helping them launch an ABM program , there’s one comment that always portends a difficult conversation: “We already know which accounts we want to go after.” But sales data can be misleading, particularly if it’s a small data sample or driven by prior relationships.

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Zoominfo

FEBRUARY 27, 2025

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Beyond the Basics Intent data has long been a powerful tool for identifying accounts showing interest in your offerings.

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Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Prospects who love your product may not be ready to buy. Buyers who are in the market today probably haven’t asked for a meeting. What is Intent Data? What Are the Different Types of Intent Data?

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MarketJoy

NOVEMBER 18, 2024

Too often, businesses pour resources into marketing campaigns that fail to reach the right audience, resulting in inflated acquisition costs and missed opportunities. How Smart Companies Are Slashing Acquisition Costs by 50% Savvy businesses have moved beyond the “spray and pray” approach to marketing. What Is Intent Data?

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Cost per Acquisition High Quality Lead Sales Cycle Sales Qualified Leads 98

Only B2B

DECEMBER 4, 2024

Timing is everything in sales and B2B marketing. What is Intent-Based Marketing? Intent-based marketing is a strategy that uses customer signals to identify and target prospects who show intent to purchase or engage with a product or service. Why Data Driven Marketing is Important?

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