30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
DECEMBER 12, 2017
. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . Jostle | Growth Marketing Director. . .