Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. This should be something of additional value to what you already offered the attendees during your event. Post-event Content.

Lead Scoring 357

Lead Scoring Lead Ranking Tips Leads 357

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Information Is More Accessible. Quick Takeaways.

Top of Funnel 360

Top of Funnel Paid Search Agency Lead Ranking Work Management 360

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. Quick Takeaways.

Top of Funnel 354

Top of Funnel Buyer's Journey Trends Lead Scoring 354

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics? Source: Grand View Research.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. If you are able to either get this information before your competitors, or make better use of the knowledge, your company wins more business. What’s in the Intent Data Report.

Intent Data 335

Intent Data Marketing AI Intent Lead Ranking 335

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Or so you think.).

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Zoominfo

JUNE 24, 2020

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation? Inbound vs. Outbound Lead Generation.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. The Top B2B Lead Generation Strategies.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Buyer intent comes down to understanding what makes an excellent lead for your business. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Content is an essential pillar of any lead generation strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

OCTOBER 6, 2021

Companies in the SaaS industry already depend more on their digital marketing efforts than others since they live almost exclusively online. A strong SEO strategy that drives brand visibility, industry authority, and organic web traffic is critical to SaaS content marketing success. Funnel Marketing Strategy.

Top of Funnel 55

Top of Funnel Lead Scoring Lead Ranking SEO 55

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Not every piece of content can be solely for lead generation. It is a top tactic.

Top of Funnel 337

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 337

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. Effective lead generation drives business growth and increases revenue.

Advertising Benchmark 296

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 296

Marketing Insider Group

DECEMBER 7, 2020

It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. Simply put, the market potential is huge. We provide the roadmaps.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL).

Lead Ranking 202

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 202

Zoominfo

APRIL 21, 2021

You can’t just hope for healthcare leads to appear in your pipeline by using a traditional (read: outdated) spray and pray lead generation strategy. Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Scoring Lead Ranking 246

The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue. Is there a common understanding of target markets, buying personas?

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Marketing Insider Group

DECEMBER 14, 2020

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. There’s still time left before the end of the year to make sure your content marketing efforts have an impact on your revenue. What do they want?

Top of Funnel 363

Top of Funnel Lead Scoring Lead Ranking Generation 363

Marketing Insider Group

AUGUST 31, 2020

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Marketing Insider Group

JULY 29, 2020

To know whether your content initiatives are working as intended, measure the effectiveness of your campaigns, and prove the value of your work to your leadership team, you’ll need to tackle the challenge of measuring your ROI. What Does Content Marketing ROI Include? You can’t convert leads that don’t exist.

Top of Funnel 279

Top of Funnel ROI Lead Scoring Lead Ranking 279

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? But social media, paid advertising, and influencer marketing can also play important roles. Those scores were then combined to produce an overall rank.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. To that end, one of the most critical metrics is cost per lead.

Cost per Lead 315

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 315

Marketing Insider Group

OCTOBER 19, 2020

Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. B2B marketers need to be savvier in developing a link building and content developing strategy. However, content marketing can mean a myriad of things for B2B companies. What does this mean for you?

Link Building 363

Link Building Top of Funnel Ad Building Lead Scoring 363

Marketing Insider Group

JANUARY 10, 2023

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic , generate leads and secure conversions. 72% of consumers only engage with personalized marketing messages .

Top of Funnel 205

Top of Funnel Marketing Funnels Content Marketing Ad Building 205

Marketing Insider Group

OCTOBER 18, 2021

Gated content like high-value lead magnets drives acquisition by capturing contact information. Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. Where do consumers go to establish the trust they value so highly?

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Scoring 363

Marketing Insider Group

JULY 21, 2020

Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here.

Lead Generation 277

Lead Generation Top of Funnel Marketing AI Lead Scoring 277

Marketing Insider Group

DECEMBER 4, 2019

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. SEO only influences the rankings but does not control them. Add Social Proof.

Landing Pages 358

Landing Pages Conversion Top of Funnel Classified Ads 358

Marketing Insider Group

SEPTEMBER 9, 2024

Having an effective sales funnel is crucial for converting prospects into loyal customers. It’s like a pathway that guides potential buyers through the awareness, interest, decision, and action stages, ultimately leading to a sale. A good funnel conversion rate is typically between 3% and 5%. What is a Sales Funnel?

Top of Funnel 312

Top of Funnel Funnel Advertising Marketing Management Conversion Rate 312

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Otherwise, they risk ending up with negative ROI.

Tactics 322

Tactics Sales Qualified Leads Generation Lead Scoring 322

Webbiquity

MARCH 10, 2020

If you are wondering what all this has to do with effective digital marketing , the answer is: quite a bit! Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. All in all, outbound marketing is not what it once was. Video marketing is valuable throughout the sales funnel.

Sales Qualified Leads 320

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 320

Marketing Insider Group

JULY 29, 2020

When it comes to lead generation, most marketers prefer to be doers , meaning that they enjoy coming up with ideas and then executing them. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). What is Automated Lead Qualification? What Does Manual Lead Qualification Look Like?

Lead Qualification 246

Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. B2B marketers who blog get 67 percent more leads than those who don’t.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 361

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 361