Remove Ideal Customer Profiles Remove Opt-in Remove Privacy Protection Remove Profiling
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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

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Email marketing strategy: A marketer’s guide

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Right to opt-out of behavioral advertising. Right to object to automated profiling and decision making. Right to opt-out of sales of personal information. Data Protection Assessments.

Privacy 72
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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. ” Everything you need to know about sending emails that your customers want and that inboxes won’t block.

Open Rate 111
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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to object to automated profiling and decision making. Data Protection Assessments.

Act-On 98
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Why we care about compliance in marketing

Martech

Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience. Common privacy law provisions. GDPR analogs.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent.

Privacy 80