Zoominfo

MARCH 13, 2025

With access to advanced B2B data and real-time buying signals, marketers can build highly personalized campaigns, reach decision-makers at the perfect moment, and maximize customer lifetime value. Intent data to prioritize high-value accounts and improve lead scoring. 84% increase i n marketing-qualified leads (MQLs).

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Work Management Sales Qualified Leads 130

The Point

JULY 27, 2021

Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement. Is the account in my Ideal Customer Profile (ICP) or is it just on my “wish list”?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Webbiquity

JANUARY 18, 2022

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. That quote is taken from the State of Intent Data report, published by Demand Gen Report and sponsored by DemandScience and TechTarget. What’s in the Intent Data Report.

Intent Data 336

Intent Data Marketing AI Intent Lead Ranking 336

DiscoverOrg

AUGUST 7, 2018

Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Here is a comprehensive introduction to intent data – and how sales and marketing teams are using it to beat competitors to the door, and shortcut a long sales cycle. What is Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Martech

JANUARY 22, 2025

But Clay can also deliver the data to enrich the profiles of those accounts, going as far as providing information on the tools in their tech stack, recent funding and more. All of this data helps marketers tailor their outreach to the prospects at these accounts.

Ideal Customer Profiles 114

Ideal Customer Profiles Campaigns Account Based Marketing Ad Building 114

Zoominfo

MARCH 26, 2025

Incomplete, inaccurate data that isnt built to capture the constantly evolving needs of your customers. Define and Validate Your Total Addressable Market (TAM) How well do you really know your customers? Thats why its crucial that GTM leaders dont just define, but also validate, their TAM and their ICP.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing Analytics Tools Zoominfo Outreach 130

NetLine

JULY 31, 2024

Instead, enact proper data sharing with a centralized customer relationship management (CRM) tool. For example, you can quickly minimize data silos by investing in a shared CRM that standardizes customer data across multiple departments.

Ideal Customer Profiles 92

Ideal Customer Profiles Sales Management Sales Qualified Leads Top of Funnel 92

Zoominfo

APRIL 21, 2021

Create Ideal Customer Profiles (ICPs). Once you’ve determined key pain points and general knowledge about the healthcare industry, you can start to build out your ideal customer profiles , or ICPs. This is just one example of what makes up an ICP.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Ranking Lead Scoring 246

Martech

JUNE 12, 2025

ICP definition. Intent data. The value of great marketing with a great leader A great marketing leader is not just a storyteller but a strategist, growth driver and cross-functional partner who works closely with sales, product and customer success to accelerate pipeline and expand customer value. Sales activation.

Ideal Customer Profiles 99

Ideal Customer Profiles Marketing Analytics Tools Cost Enterprise Management 99

Heinz Marketing

FEBRUARY 28, 2025

By Sarah Threet , Marketing Consultant with Heinz Marketing B2B marketers often struggle with defining an Ideal Customer Profile (ICP) that is precise enough to drive meaningful engagement and revenue. So, how can B2B marketers refine their ICP to focus on the highest-value opportunities? Why this happens?

Ideal Customer Profiles 57

Ideal Customer Profiles Advertising Benchmark Lead Ranking Lead Scoring 57

Single Grain

APRIL 28, 2025

Marketers can use quality data to better identify and engage high-potential accounts. This is where intent data becomes the secret weapon in your ABM arsenal. Intent data transforms your ABM strategy from educated guesswork into precision targeting.

Intent Data 52

Intent Data Ideal Customer Profiles ABM Account Based Marketing 52

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intent data isnt a one-size-fits-all solution.

Intent 130

Intent Ideal Customer Profiles Zoominfo Intent Signal 130

Only B2B

MARCH 26, 2025

Buyer intent is the stage where a potential customer shifts from just researching to being ready to make a purchase. Understanding the right type of intent data is important for your marketing and sales success. In this blog, we will explore third-party intent data comprehensively.

Intent Data 62

Intent Data Ideal Customer Profiles Intent Lead Ranking 62

Zoominfo

SEPTEMBER 24, 2024

But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior. By recognizing and categorizing these signals, companies can identify high-priority opportunities and tailor their marketing efforts to address specific customer needs.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? value to our customers? The answers to the above questions (in order): 1) Yes; 2) Because data innovation relies on iteration, and ZoomInfo puts customer value above all; 3) Well, glad you asked — let’s dive deeper below…. How (And Why!)

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

FEBRUARY 27, 2025

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. This is where ZoomInfo and our customers truly excel. Those days are gone but the best teams still find ways to win consistently, no matter the odds.

Intent 130

Intent Zoominfo Intent Signal Ideal Customer Profiles 130

Tomorrow People

OCTOBER 14, 2024

Here’s when intent data enters the picture. In fact, a whopping 91% of marketers are using intent data to focus their efforts on high-priority accounts. What is intent data? Intent data indicates a prospect’s interest or intent to purchase a product or service.

Intent Data 156

Intent Data Account Based Marketing ABM Intent 156

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer Intent Data Sources.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Navigate the Channel

APRIL 23, 2025

One idea that is gaining an enormous amount of traction – with good reason – is intent data. Intent data, is at its core, a tool for marketers that closely resembles big data. Intent data takes big data one step further. The modern intent data process is not obvious or invasive.

Intent Data 65

Intent Data Intent Marketing Automation Services Top of Funnel 65

Valasys

MARCH 21, 2025

One of the best ways to really align everyone is through scoring based on ICPs (Ideal Customer Profile) using artificial intelligence. Let’s learn Top 7 Ways AI-Driven ICP Scoring Enhances B2B Sales and Marketing Alignment. AI-driven ICP scoring ensures that ABM strategies are backed by real-time insights.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Lead Ranking Lead Scoring 52

Zoominfo

SEPTEMBER 17, 2024

Lead mining software is designed to unearth valuable business opportunities from vast pools of data. By leveraging advanced algorithms and data scraping techniques, these tools can extract potential leads from various sources, including customer databases, sales histories, website analytics, and social media platforms.

Enterprise Management 130

Enterprise Management Marketing Management Sales Qualified Leads Software 130

Zoominfo

NOVEMBER 18, 2024

Visitor identification software profiles website visitors, offering details like company affiliation, contact information, and browsing behavior. Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. What is Visitor Identification Software?

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Single Grain

DECEMBER 12, 2024

The sales process is much easier when you target the highest-value clients. With this tactic, sales and marketing professionals nurture target accounts that fit your ideal customer profile. Ideal Customer Profile (ICP) Source: GTMnow Using ICPs is one of the best ABM best practices.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Sales Management ABM 52

Webbiquity

JUNE 20, 2017

Data can be used to improve the account selection process by providing you with the information needed to develop an ideal customer profile (ICP). Essentially, an ICP defines the shared characteristics of your best buyers-giving you a guide to work off of throughout your ABM campaign.

Account Based Marketing 231

Account Based Marketing Ideal Customer Profiles ABM Zoominfo 231

MarketJoy

MAY 12, 2025

The Process of Qualifying Leads For producing quality sales-qualified leads , companies should follow a structured qualification process: Create an Ideal Customer Profile (ICP): Specify aspects like industry, company size, and challenges being faced to be able to reach the right prospects.

Sales Qualified Leads 80

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 80

Zoominfo

AUGUST 6, 2024

Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels. Accuracy : By reducing human error in data collection, lead capture software ensures that contact information and other details are recorded correctly.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Inbox Insight

APRIL 14, 2025

Yet opportunity exists within this complexityintent data has become a powerful advantage for those who know how to use it effectively. Intent data shows you what prospects are doing before they enter your funnel, allowing for precise targeting, better budget use, and improved sales alignment.

Intent Data 52

Intent Data Ideal Customer Profiles Lead Generation Intent 52

Heinz Marketing

MARCH 7, 2025

How to Fix It: Implement a clear Ideal Customer Profile (ICP) and ensure alignment between marketing and sales on lead scoring criteria. Regularly revisit and refine this profile based on sales feedback and data insights. Leverage data visualization tools to communicate findings to stakeholders effectively.

Lead Ranking 94

Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 94

Only B2B

MAY 28, 2025

Ads, webinars, and gated content attract a large number of leads, but most dont match the ideal customer profile. It begins with a focused list of high-fit accounts , selected based on firmographic and technographic data. They define the ICP, select accounts, and plan engagement strategies. ABM changes that.

Top of Funnel 71

Top of Funnel Account Based Marketing Ideal Customer Profiles ABM 71

Zoominfo

NOVEMBER 1, 2024

Better Alignment Between Sales and Marketing Account-based strategies foster closer collaboration between sales and marketing teams, ensuring a unified approach to customer acquisition. billion digital profiles, utilizing AI and machine learning to transform this data into actionable insights.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Sales Qualified Leads 246

Sales Qualified Leads Ideal Customer Profiles Activities Lead Ranking 246

Only B2B

SEPTEMBER 25, 2024

Enter B2B intent data, a revolutionary concept that empowers B2B marketers to predict when their prospects are most likely to make a purchase. Account-based marketing (ABM) and data-driven marketing are on the rise. Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. Absolutely.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

CMSWire

JUNE 12, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Predictive AI helps companies address customer needs before problems arise, which improves satisfaction and reduce churn. Real results emerging.

Marketing AI 103

Marketing AI Work Management Sitefinity Lead Ranking 103

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. So, how can GTM leaders leverage this dynamic data ecosystem in their work? But GTM leaders are increasingly wondering whether their CRM is telling the whole truth. Bottom line?

Marketing Analytics Tools 130

Marketing Analytics Tools CRM Enterprise Management Zoominfo 130

Only B2B

JANUARY 22, 2025

Understanding Your Customer Avatar/Buyer Persona: Identify your existing customers. Use this data to find similar prospects likely to purchase. Setting Customer Criteria: Do they need your product? Are you clear about who your ideal customer is? Build a detailed ICP. There are two ways to this: 1.

Sales Qualified Leads 71

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 71

Marketing Insider Group

MAY 25, 2021

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Heinz Marketing

FEBRUARY 5, 2025

Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns. Metrics like total leads, top-line revenue growth, and customer acquisition numbers took center stageoften at the expense of efficiency and profitability.

Ideal Customer Profiles 71

Ideal Customer Profiles Efficiency Marketing Analytics Tools Cost 71