Valasys

MARCH 9, 2020

With the marketers having access to billions of data points from diverse channels across the web including Google & Facebook, the hyper-targeted paid advertising campaigns can boost the organic website traffic as well as the can scale-up personalization to streamline B2B sales cycle.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

DECEMBER 23, 2019

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. According to a report by Search Engine Watch, Google prefers ranking video content higher than text-based content.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

FEBRUARY 28, 2020

After the January 2020 core update by Google, the actual trick to make an impact in the game of relevance of content marketing is to aptly understand & precisely address the challenges being faced by a niche-specific group of prospects or customers. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JANUARY 17, 2020

& content reflecting on positive word-of-mouth-marketing (WOMM). An average B2B buyer completes 57% of the purchase process before he ever engages with the sales team, states a report by CEB & Google. B2B marketers should focus on creating pieces of content to educate their audience groups.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MAY 28, 2020

Fab Dolan, Head of Marketing at Google Canada , explains this intersection between digital and physical spaces of customers and its impact on their buying decisions as follows: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional. Prepare a Descent Pitch.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Online reputation management whether it be on platforms like Google, Face, yelp, New York Times or even a viral content strategy holds the potential to influence public opinion.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Hubspot

JULY 15, 2012

They've incorporated several new features into Twitter's search function, including search autocomplete , which suggests completed search terms as you enter your queries (much like Google!); The Insidious Ethics of Bev: The Incredible Sampling Robot, From All Things WOMM. This story comes to us from the All Things WOMM blog.

WOMM 28

WOMM Search Marketing Twitter Features 28

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Read more A guide to using Google ads for B2B Lead Generation.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

SEPTEMBER 25, 2019

7) Creates a Network for Marketers to Benefit from online Positive Word-of-Mouth-Marketing (WOMM) : Having an efficient content syndication strategy allows publishers as well as brands to benefit from the positive Word-of-Mouth Marketing (WOMM).

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

FEBRUARY 17, 2020

Content calendar for carrying-out planned content distribution can be created in Excel or Google Sheets or even in Google Calendar. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 6, 2019

According to a study by influencermarketinghub.com, Google searches for influencer marketing grew by over 1500% percent over the past three years, starting the year 2019. While having a well-strategized LinkedIn is a thing that the B2B marketers can’t afford to miss , the website recently also integrated with Google Marketing Platform.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

Several BI tools & tools such as Moz & Google Analytics can help marketers analyze the relevant keywords being searched by their ideal personas. . Influencer marketing can be an impactful way for brands to optimize their Returns on Investment (ROI) through positive Word-of-Mouth Marketing (WOMM). . Bringing It All Together.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 16, 2019

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 8, 2019

Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions. The threshold of “personal value” is extended further by video testimonials. Leveraging testimonials by happy customers assists in client acquisition, retention as well as conversions. .

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56