Valasys

FEBRUARY 21, 2020

Investing in paid advertising like LinkedIn, Google Ads, Facebook & others allows marketers to expand their organic reach to a wide audience quickly before their organic strategy gains traction. Marketers can gather significant insights by multi-variety testing their branding & advertising endeavors. Wrapping Things Up.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

AUGUST 19, 2019

Modern prospects start their buying journeys on diverse channels, including social media channels. Therefore, marketers need to register their presence across multiple marketing channels to maximize their referral traffic. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

FEBRUARY 28, 2020

Marketers need to define, multi-variable test & refine their content strategies if they strive to build customer loyalty with content marketing. Content is studded everywhere on the digital channel. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. Is it the information that it provides?

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

FEBRUARY 17, 2020

Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Content distribution is the starting step of your content marketing strategy.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 26, 2019

The modern B2B content marketing needs to be executed across multi-channel. The customer might be shopping online from a desktop or mobile device, via iPhones or through other popular referral channels but the experience needs to be seamless. Every piece of content needs an orchestrated and pre-defined purpose.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40