Valasys

FEBRUARY 21, 2020

Statista has predicted that the online advertising expense of the marketers is steadily growing year-over-year, and is expected to grow almost 11% yearly through 2021. Brand advertising is an impeccable way for marketers to reach maximum audiences & align their key business KPIs with the short & long-term business goals.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MARCH 9, 2020

Read more on How B2B Brands can benefit from Programmatic Marketing. Besides, scaling up personalization also helps the marketers to upsell their after-sales services, inspire customer loyalty & boost prospecting through positive Word-of-Mouth-Marketing (WOMM).

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

DECEMBER 23, 2019

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. According to a report by Search Engine Watch, Google prefers ranking video content higher than text-based content.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JANUARY 17, 2020

B2B marketers should focus on creating pieces of content to educate their audience groups. & content reflecting on positive word-of-mouth-marketing (WOMM). Intelligent B2B marketers know that though their customers aren’t always in buying mode that in no way means that their future buying decisions can’t be influenced.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

FEBRUARY 28, 2020

After the January 2020 core update by Google, the actual trick to make an impact in the game of relevance of content marketing is to aptly understand & precisely address the challenges being faced by a niche-specific group of prospects or customers. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58