Valasys

FEBRUARY 28, 2020

After the January 2020 core update by Google, the actual trick to make an impact in the game of relevance of content marketing is to aptly understand & precisely address the challenges being faced by a niche-specific group of prospects or customers. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MAY 28, 2020

As an integral part of the demand generation mix, strategic planning, and execution of online and offline events fuel the lead generation endeavors. Prepare a Descent Pitch. For enhancing your confidence and consequently the chances to succeed with event marketing, you should research well what to say when addressing someone.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Online reputation management whether it be on platforms like Google, Face, yelp, New York Times or even a viral content strategy holds the potential to influence public opinion.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Read more A guide to using Google ads for B2B Lead Generation.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

SEPTEMBER 25, 2019

Brands can also promote their social media handles & their independent as well as collaborative campaigns through lead generation. While the brands can flaunt their subject matter knowledge, the authors can eventually institute their credibility as influencers.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

FEBRUARY 17, 2020

Content calendar for carrying-out planned content distribution can be created in Excel or Google Sheets or even in Google Calendar. It can boost your brand awareness; help you collect loyal followers as well as can entice your readers to become customers.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 6, 2019

According to a study by influencermarketinghub.com, Google searches for influencer marketing grew by over 1500% percent over the past three years, starting the year 2019. While having a well-strategized LinkedIn is a thing that the B2B marketers can’t afford to miss , the website recently also integrated with Google Marketing Platform.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

Several BI tools & tools such as Moz & Google Analytics can help marketers analyze the relevant keywords being searched by their ideal personas. . Influencer marketing can be an impactful way for brands to optimize their Returns on Investment (ROI) through positive Word-of-Mouth Marketing (WOMM). . Bringing It All Together.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 8, 2019

Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions. We also have an array of other services such as Account-Based Marketing , Lead Nurturing & Appointment Setting , which have all been tailor-made to suffice the requirements of our clients.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56