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Your corporate website needs to become a trap

Biznology

There are a number of traps you can lay — and you should consider them all if you have the commitment, time, and resources to maintain them all. Be sure to spread broadly across quite a few social networks and sharing platforms — and spend the time and resources to do it right — before choosing your favorites.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

What happens if you have neither the budget nor the resources for sophisticated metrics? The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. It is measured by using Event Tracking in Google Analytics.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). Resources How do you drive more traffic?

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource. And yes, it does cost money.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Resources Copyright © 2010 Tiecas, Inc.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. Users like a website to be resourceful, and the search engines like whatever is good for the user.