Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Recommended Resources from Experts on white papers. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

JANUARY 31, 2011

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michael Stelzner. He’s all about writing helpful content and making screwy videos. Recommended Resources from Experts on white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

DECEMBER 3, 2009

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michael Stelzner. He’s all about writing helpful content and making screwy videos. Recommended Resources from Experts on white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. There are a couple of things you need to do to make this metric viable: • Map your prospects’ buying process (personas and segmentation will help).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Google alerts pull a wide variety of information to you. Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

FEBRUARY 4, 2010

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Gordon Graham. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Each content resource you develop should be aimed at educating both them and you. Read on to get their insights. Ardath Albee's blog Marketing Interactions.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

SEPTEMBER 3, 2009

Recommended Resources from Experts on white papers. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. ThatWhitePaperGuy - Gordon Graham’s website, especially the Articles section under Resources. Blog Savvy B2B Marketing.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

JULY 15, 2010

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Careful attention to formatting also helps keep key points top of mind once the reader has finished the paper. Blog Savvy B2B Marketing.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

OCTOBER 1, 2009

Recommended Resources from Experts on white papers. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Do you help me optimize the paper's title, content, and description to maximize downloads? " Read on to get their insights.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Ambal's Amusings

NOVEMBER 23, 2010

Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. All this helps you decide what to put in and what to leave out. Help close a sale.

Paper 100

Paper Work Management Marketing Management SME 100