The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Opportunity Data center servers are notoriously under-utilized.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Martech

APRIL 21, 2022

No, I want to see what they’re clicking on and that should trigger live personalization.” In other words, recommendations generated by the Crossing Minds algorithms are focused not on who people are but what they just did. “Ask four questions — not about a person’s identity, location or age — but about tattoos.

Ideal Customer Profiles 90

Ideal Customer Profiles Cross-Selling Work Management Marketing Management 90

ClickZ

MARCH 27, 2020

In the last few years, marketing teams have begun to realize that they need to move away from indiscriminately generating leads, and work with sales teams to align with specific accounts that will have the biggest impact on the business. Q) ‘Personalization’ obviously is one of those buzzwords that get mentioned a lot.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

Single Grain

MAY 12, 2020

Many marketers believe that it's easier to produce blogs, case studies and even white papers. User-Generated Content. Personalized Video. You can use Facebook ads to drive sign-ups for your webinar, then leverage that traffic to generate more leads and, eventually, make more sales from your product or service. Brand Film.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Convert

SEPTEMBER 8, 2021

Sometimes, a consecutive A/B test can give us winners on paper, but when we combine them, they are not always the highest performing option for our page. You can use our hypothesis generator to help you clarify what you want to achieve, and set some concrete goals. (Because at 100,000 visitors a month, every 0.5%

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

Anything Goes Marketing

FEBRUARY 21, 2009

CompanyX address Autoresponder Email The Next Generation Looking at the examples above, there really isn't anything wrong with the autoresponder 1.5. relevant static links to key areas of your website as well as asking recipients to whitelist your email address. Personalize who the email is coming from. Email Autoresponder 1.5

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Single Grain

SEPTEMBER 3, 2019

By consistently putting out high-quality guides with good design and 10x content, Neil not only ranks high in terms of SEO, but it generates more leads by positioning his brand as the “go-to” resource for different topics in their space. Not only that, but because it’s user generated, it costs comparatively little to produce.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106