Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SalesIntel

JANUARY 19, 2022

According to Harvard Business Review , mROI is a difficult ROI to calculate because it is tough to tell how much your company benefitted from one tactic over another. This is why many companies have a place in their online purchasing to ask their customers how they found the company. . Buyer Intent Data.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Hubspot

SEPTEMBER 17, 2020

In the next section, I’ll cover more of the theory from advertising as well as search on why this works (and how it can work for many different channels and companies). I bet it followed a similar trajectory (recent examples that come to mind are Sapiens , Tiger King , Game of Thrones , and the Oura Ring — at least in the circles I run in.).

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

OCTOBER 9, 2014

Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. The High Clickthrough Rate Game for Content Remarketing. 6) The High Clickthrough Rate Game for Content Remarketing. Winning Tactics for Improving Your Remarketing CTRs.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

LeadsRX

MARCH 23, 2022

And there’s a series of questions: purchase intent, brand favorability, purchase consideration, likeability. And the idea is before you spend your media money, make sure that the creative is memorable, it resonates, it has strong purchase intent.”. “So So if it’s young women, older men, whatever.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Media Advertising Funnels 88

Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Grab a Seat at the Table In theory, I believe agencies actually have a huge role to play in smart social media adoption and execution. There is a lot of fluff out here.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Cintell

MARCH 20, 2015

Peter Drucker describes a vivid example of this problem in his HBR article The Theory of the Business. After studying the market, they learned there were people who existed with power to purchase, but were concealed by the existing segmentation model. Asking “do you read the Wall Street Journal?

Research 100

Research Work Management Buyer Personas Advertising Agencies 100