our-team Forrester Information Sales Management Twitter 
Biznology
FEBRUARY 23, 2018
You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand.
KoMarketing Associates
MARCH 24, 2014
Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
6sense
NOVEMBER 9, 2021
Caroline Robertson , Vice President, B2B Marketing and Sales Research Director. Although women make up more than half of the global workforce, they represent fewer than one-third of all B2B sales and one-quarter of all B2B tech sales roles. In our study, we examined some of the systemic biases women in B2B sales face.
SpotMe Blog
JUNE 13, 2023
With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.
Marketing Insider Group
OCTOBER 15, 2020
We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. We’re now processing all of that knowledge and creating digital experiences that have learnings and insight from those events built into the strategy.
Brandpoint
JUNE 18, 2020
As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. Forget your set-it-and-forget-it marketing tactics. Focus on building trust and maintaining customer loyalty by positioning your organizations as a source of empathy and helpful information.
Sprout Social
JANUARY 4, 2022
Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Our views of bats are often based more on fiction than fact.
Expert insights. Personalized for you.
205 
Let's personalize your content