Tony Zambito

JULY 6, 2011

.  Let's look at a few: Buyer personas are not a buyer profile, a demographic profile, a psychographic profile, a market segment profile, a sales profile, a market research profile, a customer survey profile, or a focus group profile. 

Buyer Personas 100

Buyer Personas Peer-to-peer Ideal Customer Profiles Psychographics 100

ConvertKit

APRIL 17, 2019

We need to know more than how to attract audience members who fit the profile of 25 to 40-year-old women located in suburban areas. With their psychographics in mind, let’s understand how your target audience wants to be communicated with. What is your niche audience's ideal communication style? Interviews or focus group.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Hubspot

APRIL 13, 2021

Determining your audience profile is a critical step in ensuring your campaign is successful. An audience profile can help you personalize your campaign's messaging to reach those most likely to convert, and limit the amount of spend you might've otherwise wasted on underperforming ads. But first — what is an audience profile, anyway?

Paid Content 90

Paid Content Ideal Customer Profiles Profiling Examples 90

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Get to Know Your Customers With Social Media.

Social Media 111

Social Media Paid Content Media Business 111

Hinge Marketing

APRIL 15, 2020

Professional services firms that do frequent research on their target clients grow 2X faster and are more profitable than firms that do not. Our focus will be on the professional services, but the principals apply more broadly to B2B marketing. A target market is a group of potential clients that you wish to sell your services to.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Optinmonster

FEBRUARY 21, 2023

Lead segmentation is the practice of dividing your leads into groups based on a variety of factors. The goal of lead segmentation is to increase the chances of a lead becoming a paying customer. Lead segmentation is like organizing a bunch of different toys into separate groups based on what they do or what they look like.

Segmentation 69

Segmentation Lead Ranking Practices Lead Scoring 69

Optinmonster

FEBRUARY 21, 2023

Lead segmentation is the practice of dividing your leads into groups based on a variety of factors. The goal of lead segmentation is to increase the chances of a lead becoming a paying customer. Lead segmentation is like organizing a bunch of different toys into separate groups based on what they do or what they look like.

Segmentation 64

Segmentation Lead Ranking Practices Lead Scoring 64

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Demographic and psychographic information. Walk through hypothetical conversations with each of those groups, and document all of the questions you'd like to ask before beginning your research. Hop on Social Media.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Biznology

MAY 9, 2012

I’ve found myself thinking a lot lately about target audiences and buyer profiling. I love the execs who can tell me the specifics: their ideal customer is a young man, 24-35, single, likes to travel to Vegas yearly, has $100K+ in income and is glued to ESPN. ” 2) What are the demographics and psychographics?

Relevance 80

Relevance Planning Psychographics Wikipedia 80

The ABM Agency

MARCH 28, 2023

We’ll discuss different aspects of a marketing strategy such as identifying target customers, creating brand awareness, increasing sales and more. Reaching potential customers through social networks is a powerful approach to reach out to target demographics. Data-driven marketing is a necessity in the modern digital environment.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. What’s more, that same data suggests brands may risk losing 38% of customers due to poor personalization. We’ll cover: What is personalization? Examples of personalized marketing.

Work Management 122

Work Management Personalization Marketing Management Marketing AI 122