markempa

MAY 8, 2007

« On Lead Nurturing: Looking for a "hot" date? Main | How Lead Nurturing Improves Lead Generation ROI » B2B Lead Generation Blog is todays TypePad Featured Blog Greetings and welcome new readers! Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Oktopost

JUNE 17, 2020

This platform has a lot of components designed to help you get the most out of your sales team. In addition to the usual features like email and scheduling automation , Outreach has some unique and interesting features. According to Prospect.io, sales lead prospecting is boring. Voicent Sales Automation.

Marketing Automation Services 99

Marketing Automation Services Budget Programs Enterprise Management Work Management 99

ViewPoint

FEBRUARY 13, 2018

Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders.

PointClear 149

PointClear Ethics Budget Programs Business 149

Heinz Marketing

MARCH 21, 2022

This week’s show is called “ The (Surprising) State of B2B Lead Engagement “ My guest is Doug Bell , CMO at LeanData. Changing the dynamic of prospecting and lead management strategies. The ability to capture a lead and create a new compelling experience. Investing in your tech stack and Ops tools.

Work Management 95

Work Management Marketing Management Budget Programs Marketing Budget 95

markempa

APRIL 13, 2015

Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

The Point

SEPTEMBER 8, 2010

This month, Google released a new feature called Priority Inbox , designed to help Gmail users better cope with email overload by automatically determining which emails are most important to you. One, because the effectiveness of email as a tool for acquiring net new sales leads is already as bad as it’s ever been.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Channel Management. Case Management. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. Lead Management. Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

markempa

NOVEMBER 11, 2013

It is extremely important to test your mobile site to determine the information and features that are most important to visitors, eliminating all unnecessary clutter. Lead Generation: Who knows the customer better – Marketing or Sales? Lead Management: 4 principles to follow.

Mobile Marketing 120

Mobile Marketing Spending B2B Marketing Budget Programs 120

thePoint

AUGUST 24, 2020

Statistically, this means there appears to be quite a disconnect between the leads that some marketers are sending to sales and those that sales will qualify as a legitimate sales lead. just wanting “sales ready leads”). What is a MQL (marketing qualified lead)?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

Hubspot

JUNE 21, 2022

With the ability to automate sales playbook adoption and application, this software tool provides key insights for both sales teams and prospective customers. Clickpoint is a sales lead management and communication solution that helps companies streamline their guided sales process and drive increased revenue.

Work Management 67

Work Management Marketing Management Software Tools 67

LeadSquared

DECEMBER 31, 2018

Having a transparent lead tracker system not only helps you understand the workings of your business, but it also helps you keep things in check. One of the most important parts of a business is a lead. A sales lead is the first step in any sales funnel and is what a salesperson leans on to bring in results.

Lead Scoring 40

Lead Scoring Lead Ranking Work Management Marketing Management 40

SalesIntel

SEPTEMBER 14, 2023

A well-curated B2B database equips sales professionals with the most pertinent information about decision-makers, enabling them to initiate purposeful dialogues and, ultimately, secure successful deals. This article serves as a guide with a checklist to find the right B2B lead database and data provider for your business.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

LeadSloth

OCTOBER 26, 2010

For instance, is it about thought leadership or feature comparisons? This helps a company automatically meet the buy cycle phase that the lead is in. In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management. Use Drip Marketing Based on Triggers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

The Point

JULY 14, 2015

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. In the fulfillment email, deliver the link as promised, and include the same, “secondary” offers that were featured on the thank you page.

Sales Qualified Leads 100

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 100

Adobe Experience Cloud Blog

FEBRUARY 13, 2017

Thankfully, you can prepare for this by leveraging tools that sell value, rather than features, to increase lead quality and sales velocity. They’re potential sales leads, but may need a little nudge. It’s up to you to create and guide the conversation throughout the customer lifecycle.

Top of Funnel 132

Top of Funnel Lead Scoring Lead Ranking Budget Programs 132

markempa

AUGUST 2, 2016

In this post, I’ll share proven ways get better opportunities from your lead generation. Because there’s so much to share, I’m splitting this post into two parts with today’s post featuring the first eight. Create a universal lead definition. .

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

SEPTEMBER 30, 2013

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book.

Lead Management 120

Lead Management Lead Ranking Ideal Customer Profiles Lead Scoring 120

PureB2B

MARCH 6, 2018

LinkedIn offers a number of marketing tools that you can use to drive more people to your website and generate sales leads for your team. The “Who’s Viewed Your Profile” feature is a great way to find sales prospects and gather information about them—thanks to LinkedIn tools that show you details about those visits.

Linkedin 48

Linkedin Lead Ranking Lead Scoring Leads 48

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. I hope you enjoy them: Today's Featured Guests.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

LEADership

NOVEMBER 1, 2013

Company features – 55%. Brand recognition, gaining new customers and lead generation are top goals that encourage B2B marketers to succeed. Note: The Content Marketing Institute has reported that lead generation is the top reason why 93% of B2B content marketers build effective content marketing.) The buying cycle – 43%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Outgrow

APRIL 8, 2020

Thanks to technology, you can automate and streamline processes like customer segmentation, email automation , and lead management. With their simple drag and drop feature designing the perfect interactive content will be on fingertips! In today’s complex business structure, ain’t nobody got time to schedule activities manually.

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Adobe Experience Cloud Blog

MARCH 5, 2012

Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. Read that sentence again. I’ll wait.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Ambal's Amusings

OCTOBER 20, 2009

We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. CDI ), a full-service agency with offices in Seattle and Silicon Valley specializing in demand generation and lead management for high-technology companies. We have invited Howard J. Sewell: Connect Direct Inc.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Ambal's Amusings

MAY 27, 2010

Feature the white paper on your website and as an email offer. And as this idea carries throughout the entire lead management process, it’s important to keep in mind the following items when fleshing out a content marketing strategy: 1. Brian Carroll's blog B2B Lead Generation Blog. Maria Pergolino Recommends.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

EMagine B2B Blog

JANUARY 6, 2015

It organizes and automates the insight-focused capabilities from your CRM, lead management system, web analytics platform, and other campaign systems to create a smooth streamline across all channels. Customer-Centric: revolving your marketing efforts around the customer, rather than sales, leads, or SEO values.

Enterprise Management 40

Enterprise Management Marketing Automation Services Marketing Management Adsense 40

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

MAY 9, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I hope you can make it. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

APRIL 3, 2006

The article also features comments from my friends Mac McIntosh and Jill Konrath. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker. The article also features comments from my friends Mac McIntosh and Jill Konrath. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

FEBRUARY 28, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It’s what people remember and identify with.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 29, 2007

Listen to podcast now (31 min MP3) Show Agenda Benchmark data that B2B all marketers must know Fresh ideas and best practices for lead qualification Why you should capture and track all web inquiries in your CRM How many buyers/influencers in the typical F500 buying process (hint: its big!)

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

Typically, only one-fifth of your leads are ready to make a purchase the first time they come in. Nurturing those who are not ready to buy on the first go-round can increase your sales leads by 50%. Lead Management : Make sure that sales follows up with the right leads at the right time.

Marketing Automation Services 48

Marketing Automation Services Resource Management Marketing Automation Work Management 48

markempa

JUNE 7, 2005

That’s a good thing - but as many of us know – generating a ton of clicks/visitors does not mean that more sales leads will follow. So what else can you do to improve the traction of your website to generate more leads? So what else can you do to improve the traction of your website to generate more leads?

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Lead Generation Rules Generation 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? MarketingProfs featured an article by Rob Engelman called, Seven Strategies for the New Year.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

PureB2B

JANUARY 19, 2017

Don’t let the lead go cold. It’s a great feature that allows viewers to discover new videos and to keep users engaged on the site. You can apply this strategy with new leads, too. Need help closing your leads? Be sure to check out our Guide to Closing Sales Leads Like a Boss. Offer Something Else.

Lead Scoring 81

Lead Scoring Lead Ranking Sales Qualified Leads Leads 81