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Is It Really B2B, Or Something Different All Together?

ViewPoint

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. You're a P2P marketer. Person-to-person. But people do.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Then use audience targeting and Facebook ads to get people to see it and sign up.”. Steal from B2C.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

In resisting a $3 billion acquisition offer from Facebook—and, according to TechCrunch , a $30 billion purchasing offer last year from Google—the company’s behaviors signal that its product isn’t something to be folded into a larger brand. Rather, its product is the brand. Image attribution: Isaiah McClean.

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B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B Marketing Insights - WE

There’s a world of difference in terms of likes and dislikes, standards, budgets, individual market demands, intent & personas. For example, manufacturers funnel the vast majority of their efforts into product production. Product vs Service-Based Businesses. Because both can be product or service-based.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : You got a degree in cinema and production. Well, we met with the growth team of Facebook. I’m in a conference room with VP level people at Facebook and we’re going over, how can Facebook improve their SEO? Blake Emal : Right, you’ve got that absolutely right.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Blake Emal : You got a degree in cinema and production. Well, we met with the growth team of Facebook. I’m in a conference room with VP level people at Facebook and we’re going over, how can Facebook improve their SEO? Blake Emal : Right, you’ve got that absolutely right.

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

My parents are on Facebook, Gen Z is on TikTok. In this niche, there are online communities like Facebook Groups and sub Reddits where carriers and professional truck drivers talk to each other. Don’t talk to businesses about a product. They started on Instagram, Vine and Facebook for companies in the early days.