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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

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Interview with Mark Schaefer

Onalytica B2B

In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Mari Smith is so immersed in the Facebook world that you have to pay close attention to her observations. Tencent, Facebook, and Google will probably make more global investments like this. This is going to have to change.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. As Ben Collins Jones, Customer Success Manager at Oktopost, puts it: “If all of these networks were trying to achieve the same goal, trying to do the same thing, there would not be Facebook, Twitter, LinkedIn, etc. And what better way to keep our audience interested than with content?

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. You're a P2P marketer. Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? What is a business-to-business marketer to do with all that?

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SMS marketing is taking over

DotDigital

Especially when considering other marketing options such as buying a Facebook Ad spot, it is much more affordable to send a text message to a phone, even when sending it to a lot of people. If you want to find a way to reach your customers more consistently, SMS is a great option. SMS Marketing is also cost-effective.

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6 social media marketers on the future of social messaging

Sprout Social

Consumers can now purchase clothes on Instagram, Facebook and TikTok. People buy from people, and whether with a real-time P2P experience or an experience replicated with an automated chat client, messaging is going to make for a more effective and personalized sales experience.”. Commerce and messaging will go hand-in-hand.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. Also, the inventory is almost completely controlled by two for-profit companies: Facebook and Google. Blockchain could be a solution to this.