The IKEA Effect: Why We Put Higher Value on What We Help Create
ClearVoice
FEBRUARY 4, 2021
Took me all day to put the Fjälkinge thing together. Funnily enough, comedians aren’t the only ones poking at the Swedish furniture store. This blog series aims to dive into behavioral science findings so marketing and content creators can create nuanced marketing materials, based on evidence-based consumer psychology.
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