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The IKEA Effect: Why We Put Higher Value on What We Help Create

ClearVoice

Took me all day to put the Fjälkinge thing together. Funnily enough, comedians aren’t the only ones poking at the Swedish furniture store. This blog series aims to dive into behavioral science findings so marketing and content creators can create nuanced marketing materials, based on evidence-based consumer psychology.

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How Finding His “Why” Lit The Way Forward For Stephen Tracy’s Business

Buffer

After one too many 10-hour shifts selling candles at the Canal Street Market in Manhattan, Stephen Tracy wanted to quit his job at Keap Candles. A surprise came one day as both realized how much they loved candles. But he had a problem: he wasn’t allowed to quit. Keap Candles was not just his job, but his business.

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Black History Month Pt 1: Black Innovators Who Inspire Change

ClearVoice

It’s challenging your unconscious bias and being willing to push back on them. It’s challenging your unconscious bias and being willing to push back on them. Yet, we make up a massive amount of the influence we see on Instagram Reels and the infamous TikTok dance challenges. Check out our list and be inspired.

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Becoming & Hiring a Content Writer in the Philippines

Spiralytics

Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. The variety goes on. Meanwhile, the average salary of Filipino content writers depends on experience and expertise. Being a skilled wordsmith is just one side of it.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

I’m not talking full-on paradigm shifts here. (“We We do our marketing… on the internet.”) I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. What Does a Hybrid Event Look Like?

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Social Media Events Calendar and Advice Guide

Convince & Convert

If you think it’ll be just okay, you’ll find a way to fulfill that prophecy. I do not envy event organizers, because invariably you have attendees at all points of the social media experience spectrum, and providing great content for all those points is tricky. Your experience level and it’s fit with the event.