The IKEA Effect: Why We Put Higher Value on What We Help Create
ClearVoice
FEBRUARY 4, 2021
You’ve likely heard a lot of jokes about IKEA. If you watch Ryan’s World at Build-a-Bear Workshop , you can see the excitement in Ryan’s eyes as he customizes a new bear. Or you can make a custom lightsaber at Savi’s Workshop , where prices for your handbuilt lightsaber start at $200. Avengers… Assemble! Stock-home Syndrome.
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