Facebook, Forrester, Media, PPC and Blog

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals.

Paid Content

Paid Content Social Media Customer Surveys Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? Fly more miles, get priority seating on an airline.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. How Does Your Audience Use Social Media?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media

Social Media Media Stats Statistics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media

Social Media Media Paid Content Work Management

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy.

Social Media

Social Media Buy Media Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 5, 2010

There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ). Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St.

Social Media

Social Media Advertising Agencies Paid Search Agency Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media

Social Media Paid Search Agency Media Advertising Agencies

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Several blog posts have foolishly been written about social media “killing&# email.

Social Media

Social Media Email Marketing Social Marketing Paid Search Agency

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media

Social Media Webinar Metrics Media Marketing & Strategy

Why Is Search…So…Darn…Hard!

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content

Paid Content Paid Search Agency Budget Programs Marketing Budget

Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

FEBRUARY 17, 2021

Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged. That’s creepy!

Paid Content

Paid Content Paid Search Agency Ads Banner Ads

Content Retargeting: A Marketer's Guide to Getting Started

Hubspot

DECEMBER 12, 2013

Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. The WordStream blog has about half a million visitors each month and has seen a compound monthly growth rate of 8.4% over the last six years , so we certainly weren’t hurting for traffic!

Paid Content

Paid Content Paid Search Agency Allocation Adwords

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media

Social Media Media Paid Content Webinar Metrics

17 Silly Missed Lead Generation Opportunities

Hubspot

JANUARY 3, 2012

On Your Blog: Just as every page on your website should include a CTA, so should every individual blog post you publish. Again, try to align the content of the offer with the content of the blog post as best as you can in order to increase click-throughs (see the bottom of this blog post for an example!)

Lead Generation

Lead Generation Top of Funnel Generation Lead Scoring

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail?

Paid Search Agency

Paid Search Agency Online Marketing Advertising Agencies Ads

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. 4) Analyze social shares on your blog content. Audience Definition Strategy.

Paid Content

Paid Content Cost Per Click Work Management Clickthrough

Inbound Marketing Goes Global

Hubspot

DECEMBER 9, 2010

Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. With almost 100 million European users, Facebook is the number one social network #1 in the UK, ranks as the second most visited site in France, after Google , and is growing in Germany and further east.

Inbound Marketing

Inbound Marketing Paid Search Agency CPC Cost Per Click

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

Overall, there are 3 billion social media users. Optinmonster states that “research gets millions of shares on Facebook.” Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Pew Research Center ). Optinmonster).

Stats

Stats Webinar Metrics Marketing Strategy Marketing & Strategy

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact?

Facebook

Facebook Paid Search Agency Tips Tools

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Those who do are 74% more likely to get strong results - Orbit Media. . . . Social Media Examiner. .

Paid Content

Paid Content Top of Funnel Stats Marketing Budget

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? And much more.

Paid Content

Paid Content Stats Social Media Marketing Budget

Content Distribution Strategy – Everything You Need to Know!

Outgrow

FEBRUARY 22, 2022

This blog will help you understand the type of content you can distribute, the channels you can go for, the tools required, and finally, how to build your content distribution strategy. . In fact, you can also consider repurposing your blogs into an ebook ! Blogs are an obvious example of an in-house content distribution channel.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Convince and Convert Blog: Social Media Strategy and Social Media.

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

B2B Social Media Strategy and Executive Buy-in

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Integrating Email and Social Media with Flowtown | Email Marketing.

Is Your Social Strategy Proactive or Reactive | Social Media.

Why Is Search…So…Darn…Hard!

Digital Ads Don’t Work And Everyone Knows It

Content Retargeting: A Marketer's Guide to Getting Started

Convince and Convert Blog: Social Media Strategy and Social Media.

17 Silly Missed Lead Generation Opportunities

Digital and Dollars – Successfully Adding Online Marketing to Your.

How to Design Content Remarketing Campaigns That Actually Work

Inbound Marketing Goes Global

199 Digital Marketing Stats to Drive Your Marketing Strategy

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

54 Content Marketing Stats to Guide Your 2018 Strategy

Best Social Media Stats, Facts and Marketing Research of 2010

Content Distribution Strategy – Everything You Need to Know!

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

The Customer Journey Starts Here

Stay Connected