Is “social media campaign” an oxymoron?
DECEMBER 2, 2011
Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Contests, giveaways, and sweepstakes do really well on Facebook.