Chris Koch

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Contests, giveaways, and sweepstakes do really well on Facebook.

4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. I think every company should be on Facebook. And I just don’t see what’s good about Facebook for creating relationships in B2B.

Trending Sources

The prerequisite to effective social media: the idea organization

Chris Koch

Latest Post Social Media Thought Leadership B2B marketing Boston Business Facebook Idea Marketing Idea Organization ITSMA marketing Marketing and Advertising New York Silicon Valley Subject matter expertAt the first of ITSMA’s series of road shows this week in Silicon Valley this week (there’s still time to sign up for New York and Boston next week!)

15 things marketers should stop doing and thinking in 2011

Chris Koch

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work.

Social media’s Hallmark Moment: the Twitter Auto DM

Chris Koch

If your on Facebook too hit me up!” Cause hitting peeple up on Facebook is what me like to do. Social Media Facebook Online Communities Social network TwitterI take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following.

The crisis of buyer information in B2B and how to fix it

Chris Koch

Latest Post Lead Management Social Media B2B marketing Business Business-to-business Facebook IBM iPhone marketing Marketing Strategy social media strategy Wall StreetImage by roboppy via Flickr. The other day, I kept getting calls on my cell phone from the same number.

Stop doing PR. Start doing visibility.

Chris Koch

Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Tags: Latest Post Marketing Strategy B2B marketing Facebook LinkedIn PR PR Strategy Press release Public relations Social Media Social network Subject matter expert Twitter Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead?

PR 30

3 factors in winning the social media horse race

Chris Koch

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. It’s easier for tweets to flow across all the various social networks because of their short nature and the fact that they usually contain links to longer content that can show up on Facebook and G+.

B2B 22

Is Twitter “social?”

Chris Koch

Share and Enjoy: Latest Post Social Media B2B marketing Business-to-business Content (media) Facebook ITSMA ITSMA Research marketing social media management social media strategy Social network TweetDeck Twitter YahooMajority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium.

B2B 16

Eight reasons to monitor social media and a list of tools for doing it

Chris Koch

Most of the tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Social media monitoring is a way to figure out what’s being said about your brand and reveals opportunities for engaging in conversations with customers and influencers.

How Facebook’s privacy disasters will change B2B marketing

Chris Koch

Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. The question that we’re asking Facebook is the question that we should be asking ourselves in our marketing: Do we really need all this information?

Is “social media campaign” an oxymoron?

Chris Koch

Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Contests, giveaways, and sweepstakes do really well on Facebook.

3 factors in winning the social media horse race

Chris Koch

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. It’s easier for tweets to flow across all the various social networks because of their short nature and the fact that they usually contain links to longer content that can show up on Facebook and G+.

Is Twitter “social?”

Chris Koch

Latest Post Social Media B2B marketing Business-to-business Content (media) Facebook ITSMA ITSMA Research marketing social media management social media strategy Social network TweetDeck Twitter YahooMajority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium.

The crisis of buyer information in B2B and how to fix it

Chris Koch

Latest Post Lead Management Social Media B2B marketing Business Business-to-business Facebook IBM iPhone marketing Marketing Strategy social media strategy Wall StreetImage by roboppy via Flickr. The other day, I kept getting calls on my cell phone from the same number. Never left a voice mail, (which my gut was telling me should have been a signal), but the number was local. Could it really be that someone I knew was trying to get hold of me?

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. Image by LollyKnit via Flickr. I wish I could say that social media leads to sales. I really do. But I can’t.

13 qualities of a good social media voice

Chris Koch

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Tags: Social Media B2B marketing Business Facebook Internet Marketing LinkedIn marketing Marketing and Advertising social media management Twitter

15 qualities of a good social media voice

Chris Koch

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Tags: Social Media B2B marketing Business Facebook Internet Marketing LinkedIn marketing Marketing and Advertising social media management Twitter

Why B2B marketers need to embrace deal marketing

Chris Koch

Honestly, why do we think that sophisticated B2B buyers are going to follow our brands on Twitter or become our fans on Facebook? The answer is we don’t. Even if we believe deeply in the power of social media, we all have that gnawing feeling deep in our guts that says that there’s little reason for a busy, intelligent person to want to receive frequent updates about our brands when those brands produce complex services and products with two-year sales cycles.

Six factors driving B2B social media marketing adoption

Chris Koch

We’ve seen a dramatic rise in the percentage of B2B marketers that say they’ve built online communities themselves or through third parties such as LinkedIn and Facebook. In ITSMA’s social media survey in April, 43% said they had built their own communities and 54% had built group pages on Facebook or LinkedIn. We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now.

Want proof that the C-suite is into social media? Here it is.

Chris Koch

However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. There are two rivers of content at conferences. One is the river of planned content—the conference theme, the presentations, etc.; the other is the river of conversation that flows through the event at breaks, meals and receptions. This is where you get the dope on the shared challenges of the attendees.

We’re missing the real social media revolution

Chris Koch

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. This idea of viral relationship building (following followers of others) is what Facebook and MySpace look at and get really jealous about. In this sense, I think the comparisons between Twitter and Facebook are less valid than those between Twitter and another phenomenon that changed the way we relate to each other: eBay.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media. Just look at how quickly MySpace has become uncool vs. a nearly identical competitor, Facebook.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media. Just look at how quickly MySpace has become uncool vs. a nearly identical competitor, Facebook.

Three steps for B2B marketers to build a personal social media presence

Chris Koch

To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. I’d like to be able to connect with more B2B colleagues through LinkedIn and Facebook, but sending invites to people who I only know through their blog posts or their professional credentials seems incredibly presumptuous. Transfer Twitter relationships to LinkedIn and Facebook. Join LinkedIn and Facebook groups and answer questions.

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. In our recent Web 2.0

Five reasons why B2B marketers should be in social media even if their companies are not

Chris Koch

Mark Zuckerberg has made more progress in socializing the web in the last two years with Facebook than Ray Ozzie has in 20 years (anybody remember Lotus Notes and groupware?). To be successful with social media marketing, we are going to have to become social media guinea pigs. We are accustomed to creating programs and campaigns and then standing back and observing them. Social media will demand involvement that is much more personal.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. And once you become a Facebook Developer for one app or website, you can use the Facebook “linter” to debug any URL and any link that you like.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. Think about the people you engage with most on Facebook.

Update to Facebook Promotions

Vertical Response

Facebook announced today that they updated their Page Terms allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post.

How to Compel & Not Repel Customers on Facebook [Infographic]

Vertical Response

How do you get more Facebook Likes? What are major Facebook no-nos you should seriously avoid? Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook. © How do you garner more engagement?

Facebook’s Algorithm: 3 Must-Know Changes

Modern B2B Marketing

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger. directly through their Facebook messenger app.

How to Effectively Use Facebook Ads + Email

Vertical Response

On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land.

Ads 55

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

Study: No One Uses Facebook Reactions

Contently

If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. Social Emojis facebook Featured

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. For Facebook, 28 billion people log on daily , an 18% increase year over year.

People Trust Facebook Less Than Congress

Contently

Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind.

Trust 39