multi-touch 
DiscoverOrg
MARCH 25, 2019
This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.
Adobe Experience Cloud Blog
DECEMBER 12, 2012
But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. How are you planning on promoting your event? Create a multi-touch promotional plan.
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Adobe Experience Cloud Blog
MAY 16, 2017
Here at Marketo, our field marketing is responsible for the creation and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. One of our account executives here at Marketo loves this so much he even made the main character his profile picture on Slack!
SpotMe Blog
JULY 27, 2021
Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.
Adobe Experience Cloud Blog
AUGUST 28, 2015
To kick-off the event, I put on my marketing hat and helped at the check-in booth where I saw first-hand the power and usefulness of using an event check-in app. Some of you may be wondering, event check-in app?—What’s Cue marketing automation ! So, what do you consider to be an event must-have?
Adobe Experience Cloud Blog
AUGUST 13, 2012
by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Multi-Touch Promotional Plan: . Location based information.
Adobe Experience Cloud Blog
AUGUST 9, 2016
First-Touch Pipeline . You want to see how much pipeline your event has created based on the number of new names in the database this event generated. TIP: Work on training your sales team on prospecting strategies to help increase your first-touch pipeline. Multi-Touch Pipeline. Bonus Term.
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