B2B Data Enrichment: The Answer to Overcoming Marketing Budget and Resource Constraints
DealSignal
OCTOBER 18, 2022
Sometimes referred to as data appending, data enrichment can be performed manually or with the help of a data enrichment service. This means that marketing and sales are engaging leads and prospects with two different sets of data. When sales and marketing are misaligned on technology, it costs the company 10% in revenue per year.
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