Event Marketing Marketing Budget Creation Marketing Mix Outreach 
B2B Marketing Analytics
AUGUST 24, 2019
Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. But there is 1 additional tactic in the marketing mix where the engagement times of customers span not just for a few seconds but over a couple of days. All good stuff!
Adobe Experience Cloud Blog
AUGUST 6, 2014
Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. Events are a great way to drive opportunities and engage every aspect of your marketing funnel. So, how do you throw a successful event without blowing your marketing budget for the year?
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SpotMe Blog
JUNE 29, 2023
We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.
Full Circle Insights
JANUARY 26, 2021
Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment. The shift to digital channels is another reason for the Agile Marketing trend. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Build vs Buy Marketing Analytics.
Full Circle Insights
MAY 20, 2021
If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance. Got CMO Skills?
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