Budget Programs Event Marketing Marketing Budget Creation Outreach 
DealSignal
OCTOBER 18, 2022
With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. This means that marketing and sales are engaging leads and prospects with two different sets of data. Complete the data you get from varying lead sources.
Pam Didner
MAY 14, 2020
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.
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Stevens & Tate
APRIL 18, 2024
Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.
B2B Marketing Analytics
AUGUST 24, 2019
A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!
Walker Sands
MAY 28, 2020
It’s no secret that plans have changed and in-person events are no longer a key part of B2B marketing strategies – at least in 2020. Why virtual events. Effective B2B marketing strategies use in-person events to connect with prospects and develop personal connections that help facilitate a sale.
Webbiquity
OCTOBER 16, 2018
They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach. Use Personalization.
Pam Didner
MAY 14, 2020
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Here is another challenge about marketing, it takes time to plan, create, promote, and measure.
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