B2B Marketing Analytics

FEBRUARY 24, 2020

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. To drive long term success, marketers now are adopting the mind-set of a CFO to establish marketing as a driver of value and revenue-driving function.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. Leads should: Have enough money to afford your solution.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. At its basic level, the role of the CMO is to define its company’s strategic direction. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis?

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . A GTM strategy can make or break marketing plans. Read on to learn more about: What does a SaaS chief marketing officer do on a regular basis? Enterprise-level.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

LeanData

JULY 1, 2020

Revenue Operations(RevOps) is built on the idea of aligning various revenue-centric teams into one unified organization to accelerate growth and take the guesswork out of your GTM strategy. A company that specializes in measurement tools for digital marketers, Tune realized the native capabilities of their CRM couldn’t get the job done.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Attribution Allocation Enterprise Management 98

InsightSquared

OCTOBER 3, 2019

Combination of leading revenue intelligence solution with activity data capture and next best action sales engine offers industry’s most complete platform to drive predictable growth. 3, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, has acquired Olono, a leader in sales activity management.

Enterprise Management 56

Enterprise Management Marketing Attribution Marketing Management Acquisitions 56

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will fake news change the way publishers pursue marketing? Adam Blake, senior marketing operations manager.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Target customers.

Marketing Attribution 95

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 95

Convert

APRIL 29, 2022

Experimentation in B2B marketing is much harder than in B2C, greatly because of the long sales cycle and its implications. Everyone has an opinion on whether marketing is an art or a science. Experiments in marketing are no different. The Challenge with B2B Marketing Experiments. Sounds like a win-win so far. Here’s why.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

B2B Marketing Analytics

JULY 22, 2019

QBR seasons are pretty exciting times for everyone in marketing especially for analytics nerds like us. This is the time in the quarter when marketing teams get the opportunity to demonstrate the impact they have made on the business. Yet another marketing QBR season is upon us.

Multi-Touch Attribution 40

Multi-Touch Attribution Marketing Attribution Planning Enterprise Management 40

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Target customers. Product overview.

Marketing Attribution 107

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 107

B2B Marketing Directions

FEBRUARY 27, 2022

Image Source: Shutterstock Key Takeaways Marketing leaders are facing constant demands to improve marketing performance and prove the business value of marketing activities. Despite all this attention, recent research indicates that many marketers aren't satisfied with their marketing performance measurement system.

Enterprise Management 52

Enterprise Management Planning Marketing Attribution Marketing & Strategy 52

LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. SUNNYVALE, Calif., Learn from industry best practices, and case studies and workshops.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. In fact, there already is a growing recognition that they are instrumental in driving success as organizations increasingly rely on a data-driven process to increase revenue. “It

Elasticity 45

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 45

LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. SUNNYVALE, Calif., Learn from industry best practices, and case studies and workshops.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. In fact, there already is a growing recognition that they are instrumental in driving success as organizations increasingly rely on a data-driven process to increase revenue. “It

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. In fact, there already is a growing recognition that they are instrumental in driving success as organizations increasingly rely on a data-driven process to increase revenue. “It

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

LeanData

NOVEMBER 8, 2016

Create a gathering place for sales and marketing operations professionals so they would get more from their experience at the Dreamforce mega-conference. In fact, there already is a growing recognition that they are instrumental in driving success as organizations increasingly rely on a data-driven process to increase revenue. “It

Elasticity 40

Elasticity Account Based Marketing Marketing Attribution Enterprise Management 40

SnapApp

MARCH 2, 2018

As a marketer, you need to know one thing: Are your campaigns actually driving revenue? . If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . The modern marketer's technology stack removes the need for analytics guesswork. First-Touch Attribution.

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Full Circle Insights

FEBRUARY 28, 2021

As consumers, we’ve all seen examples of what happens when business units within a single enterprise or partner organizations that jointly serve customers maintain data on different systems. A Single Source of Truth for Marketing and Sales. A single source of data truth is also essential for improving marketing efficiency.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

SmartBug Media

MAY 7, 2021

Chances are, you already know how critical choosing the right CRM is to marketing success. The decision can drive, or hold up, your marketing efforts for years to come. With so much on the line, many marketers narrow their CRM decision to two choices: HubSpot or Microsoft Dynamics (assuming Salesforce is not in the consideration mix).

Hubspot 98

Hubspot Marketing Attribution Enterprise Management Marketing Automation Services 98

Customer Experience Matrix

JANUARY 14, 2019

Consumer Attitudes: Personalization If marketers hold any truth to be self-evident, it’s that today’s consumers want and expect personalization. The majority of consumers believe they receive personalized service , but many fewer expect personalized experiences. consumers to letting companies use their data for marketing.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. That is, if you use it right. Message Ads. Sponsored Content.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Altitude Marketing

OCTOBER 15, 2018

What Is Lead to Revenue Tracking in Marketing? Lead to revenue tracking (also called lead attribution, “L2R” or lead to revenue management) refers to a company’s ability to confidently attribute income to specific marketing efforts. L2R Attribution Models.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Marketing Attribution Enterprise Management 40

LeanData

MAY 1, 2018

May 1, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing and Marketing Attribution , announced a significant product milestone in the company’s history. Today, more than 70 high-growth brands have implemented LeanData ’s Marketing Attribution to accelerate time to revenue and optimize and deliver ROI.

Marketing Attribution 40

Marketing Attribution Multi-Touch Attribution Enterprise Management Work Management 40

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

Full Circle Insights

MAY 20, 2022

There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". Lack of integration across marketing (58%). Inability to measure content marketing effectiveness (42%).

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Full Circle Insights

JANUARY 28, 2021

But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. Here are three ways to prepare to manage disruption. Adopt Agile Marketing Methods. Keep Focusing on Customers.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Martech

APRIL 5, 2022

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Identifying channels and touchpoints that refer the highest quality leads or the most valuable customers.

Marketing Attribution 93

Marketing Attribution Touchpoints Multi-Touch Attribution Paid Content 93

Full Circle Insights

JUNE 16, 2020

Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately? If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns. Bridging the Digital Marketing-CRM Divide.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

NOVEMBER 10, 2020

The economic downturn caused by COVID-19 prompted many companies to cut marketing budgets. B2B marketers have redirected budget dollars previously earmarked for in-person events to digital ads instead, driving a 22% increase in spending on digital channels. Two Keys to Marketing Efficiency — And Success.

Marketing Attribution 98

Marketing Attribution Sales Management Lead Ranking Budget Programs 98

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. The terms of the transaction were not disclosed.

Full Circle Insights 52

Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52

Full Circle Insights

NOVEMBER 24, 2020

Agile marketing is enjoying a resurgence of popularity in the pandemic economy. Adapted from Silicon Valley product development culture, agile marketing is described by SiriusDecisions as a method where self-directed, cross-functional teams: Work toward a shared goal. Getting Started with Agile Marketing. Collect feedback.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

MARCH 23, 2021

maker of comprehensive sales and marketing performance measurement solutions, today rolled out a new product bundle: Full Circle Enterprise, which combines the company’s popular Response Management with Funnel Metrics, Campaign Attribution and Digital Source Tracker products. SAN MATEO, Calif.,

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

DECEMBER 15, 2020

What are the qualities of great B2B lead management? B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. Some B2B marketers took a major budget hit, while many marketing departments redirected dollars to digital programs.

Sales Management 59

Sales Management Lead Ranking Lead Management Enterprise Management 59