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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. We’ll explore the features and strategies your enterprise should consider for customer engagement. We’ll also review some of the most popular customer engagement tools for enterprises. Promoting Customer Loyalty.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise. So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. Read on to find more. Let’s see how they do it.

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Top 4 Enterprise Email Marketing Software [With Pricing & Features]

SendX

There are 450+ email marketing platforms in the world right now. But not every one of them is suited for an enterprise. So to help you get closer to making a decision, we have analyzed 4 email marketing software & provided the inside look and pricing for them. Read on to find more. Let’s see how they do it.

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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event.