Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Why use social proof in email marketing? 3 ways to use social proof in email. Social signals.

Email Marketing 70

Email Marketing Social Marketing Privacy Protection Banners 70

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Einstein AI helps marketers make more informed decisions by sending the right number of messages in Pardot, sending messages at the right time in Automation Studio, and optimizing media plans with Datorama. Pardot Open Activity Audit. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Vision6

AUGUST 23, 2021

By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more. With an average open rate of around 94% in Australia, SMS puts your messaging right where your audience is looking.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Litmus

DECEMBER 7, 2022

Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023. Data privacy will demand that social media and email cross-pollinate. Many marketers are relying on social media to grow an audience that they do not own.

Email Marketing 93

Email Marketing Trends Planning Paid Search Agency 93

Porch Group Media

NOVEMBER 10, 2022

99% of email users check their email every day , some as much as 20 times a day. Consumers spend an average of 10 seconds reading brand emails. It’s often the first thing people do online; 58% of users check their email before they check out social media or the news. Checking email is also a complementary activity.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Scoop.it

FEBRUARY 28, 2023

Moreover, it enhances email deliverability and sender reputation. Here’s how Wayfair has employed BIMI in their emails. The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. This will make it a promising trend for all email marketing professionals.

Email Marketing 96

Email Marketing Trends Lead Ranking Planning 96

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Asking a question.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

Litmus

DECEMBER 15, 2023

Campaign calendar Our annual State of Email Workflows Report found that 62% of email teams spend two weeks or more to build an email, so if you need to create a new email campaign, you better start early. Feel free to copy our free email campaign planning template !

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Planning 95

Litmus

JULY 7, 2021

To make the process as peaceful (and successful) as possible, we suggest you start strategizing your holiday emails at least four months in advance, like 10% of teams currently do. Jodie Coher , marketing strategist at JAC Media , recommends kicking off your holiday email planning after the 4th of July.

Planning 109

Planning Deliverability Privacy Protection Email Campaigns 109

Martech

AUGUST 15, 2022

If you’re an e-commerce brand, your number one question should be, “How much money did this email campaign bring in?” ” All the metrics you use should help you answer that question: total revenue attributed to email, revenue per email, revenue per subscriber, and so on. The open rate.

Budget Programs 87

Budget Programs Privacy Protection Paid Search Agency Planning 87

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104