Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Cambridege, MA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. “By Performing split testing on campaigns, such as email subject lines or copy.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Content Creation Workflow Management.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

Vidyard

OCTOBER 14, 2014

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types. .”

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

Vidyard

OCTOBER 14, 2014

In a recent survey by research firm Demand Metric, more than 95 percent of respondents reported that video is becoming more important to their marketing and sales efforts, and more than 70 percent reported that video converts better than other content types. .”

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Customer Experience Matrix

JULY 22, 2010

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Eloqua and Silverpop are the obvious candidates. Salesforce.com is the big question and no one would be surprised to see them make an acquisition.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

ViewPoint

AUGUST 30, 2012

Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. He helped build Salesforce.com with an outbound marketing perspective into the mid-market. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. .”

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

WebMarketCentral

NOVEMBER 17, 2009

The company made the announcement at Salesforce.com's Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

The ROI Guy

OCTOBER 13, 2010

Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and Salesforce.com, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Hubspot

OCTOBER 13, 2014

This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. Oracle buying Vitrue and Eloqua for $1.2B. CMOs complete 57% of their research before contacting agencies.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

At a time when potential buyers for your product are few and far between, content syndication can be a highly effective complement to lead generation vehicles like search, by ensuring that your company is engaging with prospects actively researching answers to the problems your product can solve. You are free to unsubscribe at any time.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

DECEMBER 22, 2015

So marketers must either accept that they’ll miss some connections, do laborious manual research to make the right matches, or rely on specialized software to do the work. Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

Onalytica B2B

FEBRUARY 13, 2018

I am both a sales, marketing and customer service practitioner, having run both start-up and Fortune 500 organizations, and a business analyst, having spent a decade as a Research Fellow at Gartner. I have a bit of a unique background. As the saying goes, it takes a lifetime to build a good reputation, but you can lose it in a minute.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Convince & Convert

MAY 18, 2012

One, “research” was released by “news organizations” Associated Press and I think it was CNBC if I recall correctly, that purported to show that 46 percent of Americans believe that Facebook is a fad. It’s a study from American Express and Echo Research. This is real time podcasting, people.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. Is this just simple hype? 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. Is this just simple hype? 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

1 Research by LeanData last Fall revealed similar results with over 85 percent stating that they are beginning or continuing to invest in account based marketing initiatives. Is this just simple hype? 3 These technologies were formerly only available to large companies with sizeable IT, marketing and sales teams.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Enterprises are beginning to add it as a budget item, and market research firms are starting to assign analysts and report-writing resources the growing niche. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. He founded Eloqua. And so, it’s a total pleasure. Elissa Fink: Yeah, I’m really excited. I mean, as you said, I was at Tableau from about 5 million in revenue to over a billion in rev. Jason Widup: Yeah.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52