Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Eloqua’s ownership may have changed with its acquisition by Oracle , but this much is clear: their culture of passion remains.

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Image credit: Karolina Grabowska from Pexels. Promotion is certainly another vital component. ClickMeeting.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Contently

JANUARY 31, 2023

Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.” Content personalization solutions include PathFactory and On24. It’s not just a point solution for them.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

LeanData

JULY 19, 2022

When you send an email from a marketing automation platform (MAP) like Marketo, Hubspot, Eloqua, or Pardot, it sends a simple pixel on the email that is used to track opens and clicks. Research what the market looks like and the tools we might be going up against. A little background. 3 ways to better use email data.

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Biznology

JANUARY 19, 2018

Todd Lebo began his career in marketing for newsletters and other business publications, and has cleverly migrated those skills to build Ascend2, a nifty research program that B2B marketers — mostly in martech — use for content development and lead generation. Now VCs frequently send him in to companies to clean things up before a sale.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

PathFactory

JULY 29, 2022

In a recent McKinsey study, research found that “B2Bs with the fastest rates of revenue growth are far more likely to equip reps with deal-level insights and account-specific customer intelligence.” Eloqua Customer? ” Read the full Oracle announcement here. Let’s talk about Revenue Intelligence.

Generation 52

Generation Eloqua Customer Satisfaction Buyer's Journey 52

Customer Experience Matrix

APRIL 2, 2013

By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Revenue for 2012 is reported at $58.4 More significant, the company continues to have huge losses – it lost $34.4

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Ranking 120

The Point

NOVEMBER 27, 2018

In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot. Studies show that 55% of B2B buyers conduct their research on social networks, and that social media represents 84% of the influence on purchasing decisions among C-level and VP-level executives.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Only B2B

OCTOBER 20, 2020

According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. Final Words: Many B2B researches revealed that market is having the quench for ‘quality leads’ around 70% of the companies demand for quality leads over quantity.

Sales Qualified Leads 118

Sales Qualified Leads Lead Ranking Lead Scoring Leads 118

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). An engagement model – often called a scoring engine – measures the amount of effort and time that someone has spent on your website, in your events or in meetings.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Customer Experience Matrix

APRIL 15, 2012

Here’s some detail from the study itself (you'll have to click on this to make it legible): Eloqua Marketing Metrics Outlook 2011 You’d expect Eloqua to put out a good study on this topic, and they do. The best-in-class, average, and laggard classifications illustrate the huge gap between even average performers and best-in-class.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

The Effective Marketer

JUNE 23, 2011

Content Marketing is all the rave, that’s part of what drove me to do some research on the history of content marketing and publish this free eBook, A Brief History of Content Marketing. The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. A Content Marketing eBook. The Problem with Content Marketing , from Junta42.

Content Marketing 100

Content Marketing Eloqua Content Marketing & Strategy 100

Heinz Marketing

OCTOBER 4, 2021

Join Sangram and I as we discuss the research and insights he found for his new book Move , the effect of retention rates on your go-to-market strategy, and how community fits into the go-to-market strategy and its competitive advantage. And there’s an article, everybody feel free to research that, called SAS Value of Death.

Top of Funnel 106

Top of Funnel Account Based Marketing Communities Cross-Selling 106

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.

Eloqua 120

Eloqua Blogger B2B Sales Paid Search Agency 120

Markempa

SEPTEMBER 13, 2017

For example, in 2016, IDC research found that only 10% B2B companies surveyed had a customer advocacy program in place. One of them, before I started Eloqua in 2000, was as a research scientist. Although research, while fascinating, has some challenges concerning it, especially getting paid well. I was actually a Ph.D.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

PathFactory

MAY 3, 2022

According to research from SnapApp and Heinz Marketing, around 82% of B2B buying committees now include at least one Millennial employee. These customized experiences can be shared directly from Salesforce, Eloqua, and Marketo as well as through sales engagement platforms such as Outreach or Salesloft.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Smarte

DECEMBER 9, 2021

We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. You’ll always have complete and detailed contact and company intelligence saving your sales and marketing reps hours of research time. Enrich any platform with SMARTe’s B2B data.

B2B 98

B2B API Eloqua B2B Sales 98

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. An interview guide to help store and manage persona research. I believe it is the only way for a business to stay relevant, and remain competitive in this brave new world. Password protection for published personas.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Televerde

APRIL 14, 2020

The women employed as part of Televerde’s prison workforce development program are compensated fairly and receive on-the-job training in the art of sales and marketing, business acumen, in-demand marketing technologies (Salesforce, Eloqua, Marketo, et al), IT, and all other areas in business. Contact: Jennifer Jewett. 1 617 913 2404.

Lead Ranking 97

Lead Ranking Eloqua Marketo Training 97

Atomic Reach

FEBRUARY 7, 2019

David Doughty from Marsden Marketing shares, "the time and research it takes to create quality content is a constant challenge.". After all, Kapost and Eloqua's Report on Content Marketing ROI proves that c ontent marketing gets three times more leads than paid search advertising.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Cintell

APRIL 7, 2016

However, from our experience working with B2B organizations and conducting research of our own in this space , Cintell has some differing findings related to the proper ingredients for a buyer persona. Today, many companies are using their existing contact database to formulate personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Digital B2B Marketing

JANUARY 3, 2013

You pore over every benchmark and research study. Personalizing email subject lines dramatically increased open rates, according to this post from Eloqua. You strive to improve the performance of your email marketing. You test exhaustively. Subject lines, call to action, offer, design, images.

Practices 100

Practices Eloqua Best Practices Open Rate 100

TrustRadius Marketing

DECEMBER 16, 2019

Even though AI has the potential to create higher-performing campaigns, 32% of respondents in our research were unsure of the impact of AI on their marketing campaigns. . To avoid this frustration, it pays off to research available integrations and APIs ahead of time. .” ~ Elena Zuyok | Vice President | Mirrix Tapestry and Bead Looms.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. Grand View Research, 2020). Eloqua helps customers get the most out of its products by teaching and instructing them constantly. billion and annual growth of 9.8% is anticipated till 2027.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

JANUARY 20, 2016

That's possible but I haven’t done the research to confirm it. InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. True Influence also says its partner network gives it access to more intent data than anyone else. They can export the domains, contacts associated with the domains, or both.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.

Eloqua 120

Eloqua Blogger PR Forrester 120