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Does your organization need a marketing automation platform?

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

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Does your organization really need a marketing automation platform?

Martech

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What kind of marketing automation platform do we need?

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[AEMKT 101] Getting Agile with Email Marketing: Webinar Recording + Q&A

Litmus

In this webinar, they covered: What agile marketing is. How to apply the principles to your email marketing workflow. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Go agile with email marketing. Why you should consider it.

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Why Are Businesses Using Email Marketing Automation?

Valasys

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey. (The

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Why Companies Don’t Adopt Marketing Automation, and How GreenRope Can Help

GreenRope

Why Companies Don't Adopt Marketing Automation and How GreenRope Can Help. Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms.

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How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

If your workforce is working remotely, it’s more crucial than ever to be intentional about sales and marketing alignment. Fortunately, marketing from home comes with several advantages, which we’ll explore today. Marketing from home forces your business to be more intentional about communicating, collaborating, and sharing information.

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How a Webinar Strategy can Increase Your Sales Conversions

PureB2B

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly?