Vision Edge Marketing

JUNE 4, 2024

Identifying the conflicts and pain points your customers and prospects experience is crucial for effective messaging. Your message map and positioning need to convey that your brand is authentic, relevant, and trustworthy , thereby strengthening brand preference and fostering long-term customer loyalty.

Validation 247

Validation Positioning Work Management Marketing Management 247

Navigate the Channel

MAY 30, 2023

This inclusion and thoughtful consideration fuels long term loyalty and growth. Listening sessions or focus groups with subsets of your target audiences can reveal changes that should be made and fractures between what you thought you were saying and what your messaging may actually convey. Ditto your marketing efforts.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

The Marketing Blender

APRIL 11, 2023

Creating a brand messaging framework is a way to ensure that your company’s brand message is consistent and effective across all channels. When your brand messaging is consistent and effective, it can increase brand awareness, drive sales, and build customer loyalty. What is a brand messaging framework?

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40

ClearVoice

MAY 15, 2020

Create loyalty wherever possible: The more useful your customers find your video content, the more views and repeat visits you’ll get. Psychographic and demographic data is great if you have it, but… : There’s a lot to be learned by simply analyzing the data available to you for any tried-and-true video platform.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Content Standard

MAY 10, 2019

By assuming homogeneity is fine, campaigns end up losing that personal touch that made them so effective in the first place. To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Increased Brand Loyalty Representation does more than just catch the eye; it captures the heart. These investments translate to brand loyalty. The answer lies in marketing diversity.

Campaigns 138

Campaigns Planning Paid Search Agency Peer-to-peer 138

Sprout Social

AUGUST 23, 2016

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. The old ways of finding out information about consumers aren’t as effective today. However, social media can benefit businesses of any size.

Social Media 111

Social Media Paid Content Media Business 111