Wed.Nov 30, 2016

Remove all-in-one
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Outside-in marketing: a pragmatic approach to content marketing

Biznology

People think they have to publish content regardless of the needs of their target audience, at a pace no one can possibly consume. Outside-in marketing is based on understanding the audience and publishing only what they need. Thanks to all our sponsors! It’s a huge waste of money that does more harm than good. Like this post?

Planning 144
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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. One way to do just that is to create optimized Facebook Ads targeted at the right audience. billion daily active users -- from CEOs, to students, to companies. 1) It's visual.

Facebook 101
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How to Navigate the Social Ad Spend Solar System [Infographic]

Adobe Experience Cloud Blog

Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. Fear not, other marketers have already planted footprints across the solar system of social advertising and we can all benefit from their brave efforts.

Spending 105
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Why Business Development Begins with Your B2B Website

Hinge Marketing

In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. Today, however, certainly not all, but much of this activity happens online — often without the seller’s knowledge. What’s at Stake.

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Enable Your Teams to Work Their Own Way

Speaker: Kim Wasson, Alexis Barone, and Matt Williams

As a project manager, have you ever felt overextended by all the different teams you're expected to lead? We must make way for a new perspective on collaboration and leadership--one in which your teams are enabled to work together efficiently and confidently.

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3 Rules to Email Marketing

distribion

Have fun with your design, but make sure it is on brand and relevant. Do – Track and A/B test your campaign pitfalls and accomplishments to better reach your audience on future email sends. Remember, not all A/B tests will give you the answers you seek. Don’t – Have an image-to-text ratio greater than 2:3.

Rules 75
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Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?

Vidyard

Which is great, since our hands are too full with whatever deliciousness we’re binge-eating on the couch at the moment. Which is great, since our hands are too full with whatever deliciousness we’re binge-eating on the couch at the moment. This one, though…Well, just watch it for yourself. I mean, Netflix.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Getting that vision right is one of the most important responsibilities of the product team. It has to define success clearly enough to focus the team on the right problems but without constraining creativity and innovation. Rather, they start with a strong product vision. February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Likewise, it’s even more important to shape your sales culture into one that is positive, accountable, and metric-driven. When your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

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Alternatives to PPM Tools for Today's Anywhere Workforce

The right project portfolio management tools should have all the features necessary to plan and execute in one place, giving PMOs the visibility they need to ensure project success. To survive in the future of work and beyond, PMOs need to evolve. But there are some important things to consider when adopting a whole new tool.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. UX has a critical role in making that future possible.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences.

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Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

Join Anthony Crain and Rita Emmons of cPrime, and Zach Wolfe of the Wrike team, in this much-needed panel on keeping teams agile, engaged, and collaborative. How technology can help keep all communication, meeting notes, etc. in one central location. But how about managing both? The key is engagement. And much more!

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

You likely have many connected devices all around you. But even if you are one of the companies that has figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Dive into details on how this works in practice. August 14th 2018, 11 AM PST, 2 PM EST, 7 PM GMT.

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Loyalty Auctions: The Next Reward For B2B Markets

Allow employees/customers to bid on rewards and experiences using the points they have accrued in their loyalty accounts. Deduct the points associated with the highest bid from each winner’s account; return all the points associated with the losing bids to the unsuccessful member’s accounts to be used in the next auction event.