Tue.Sep 19, 2017

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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

Just one out of eight marketers “strongly agree” they have a marketing strategy in place. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. The team at CoSchedule asked marketers 10 questions. When in doubt, experiment.

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3 Reasons to Join Us for the Marketing Nation Roadshow

Adobe Experience Cloud Blog

There will be a variety of sessions coming with us on the road with topics such as the latest and greatest on how to win in the Engagement Economy, developing a partnership with your sales and marketing teams and more. AI is all people can talk about these days—and it’s overwhelming! The Marketing Nation Roadshows are back!

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How To Construct the Perfect B2B Marketing Stack

Rev

After all, this is one of the powerful arsenals of tools that a marketer can have, giving them access to customer outreach techniques at an unprecedented level. And finally, it gives you a much higher ROI for the investment you’re making in your efforts, allowing you to ease back a little bit on always trying to close the deal.

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How to Create a Pillar Page

Hubspot

In this blog post, we'll dive into everything you need to know about pillar pages -- how they fit into the new topic cluster strategy we're advocating, what they can achieve for your blog's results, and how to actually create one. What Is a Pillar Page? Why Create Pillar Pages.

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Enable Your Teams to Work Their Own Way

Speaker: Kim Wasson, Alexis Barone, and Matt Williams

As a project manager, have you ever felt overextended by all the different teams you're expected to lead? We must make way for a new perspective on collaboration and leadership--one in which your teams are enabled to work together efficiently and confidently.

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The Millennials Are Here: Your Move, B2B Marketers

SnapApp

. As a Millennial who actively works to buck the lazy and entitled stereotype (specifically at my job in marketing at SnapApp), I was nervous when I heard our new research with Heinz Marketing was focused on Millennials, assuming it would be added to the growing stack of content on the internet blaming us for the ills of the world. .

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The Case for Bylines: Why “Posted by Admin” Does You No Favors

Content Standard

” According to Emma Duncan, former deputy editor of the Economist , the first issues of the famous publication were penned by founding editor James Wilson himself, though he used plural pronouns like “we” and “our” to come across as a collective authority early on. . I, for one, am glad he got a byline.”

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Getting that vision right is one of the most important responsibilities of the product team. It has to define success clearly enough to focus the team on the right problems but without constraining creativity and innovation. Rather, they start with a strong product vision. February 9th, 2022 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Likewise, it’s even more important to shape your sales culture into one that is positive, accountable, and metric-driven. When your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

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Alternatives to PPM Tools for Today's Anywhere Workforce

The right project portfolio management tools should have all the features necessary to plan and execute in one place, giving PMOs the visibility they need to ensure project success. To survive in the future of work and beyond, PMOs need to evolve. But there are some important things to consider when adopting a whole new tool.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. UX has a critical role in making that future possible.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences.

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Boost Team Engagement with Agile

Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike

Join Anthony Crain and Rita Emmons of cPrime, and Zach Wolfe of the Wrike team, in this much-needed panel on keeping teams agile, engaged, and collaborative. How technology can help keep all communication, meeting notes, etc. in one central location. But how about managing both? The key is engagement. And much more!

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

You likely have many connected devices all around you. But even if you are one of the companies that has figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Dive into details on how this works in practice. August 14th 2018, 11 AM PST, 2 PM EST, 7 PM GMT.

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Loyalty Auctions: The Next Reward For B2B Markets

Allow employees/customers to bid on rewards and experiences using the points they have accrued in their loyalty accounts. Deduct the points associated with the highest bid from each winner’s account; return all the points associated with the losing bids to the unsuccessful member’s accounts to be used in the next auction event.