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BOP Design
MARCH 30, 2021
In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. Particularly for inbound lead generation, email marketing is a great way to continually build trust and rapport with a potential client – to truly guide them towards a decision.
SmartBug Media
APRIL 5, 2021
In today’s digital environment, nurturing leads who visit your manufacturing website is critical. In fact, one of the only ways to encourage those prospects to purchase from your company is to nurture them. Before we jump into lead nurturing strategies, let’s consider the Buyer's Journey: The Buyer’s Journey.
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Martech
MARCH 11, 2024
However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. By pushing contacts who aren’t ready to buy through our systems, we slow down our operations and create extra work for ourselves. Lead forms Lead forms are still crucial. Brand affinity.
BenchmarkONE
SEPTEMBER 24, 2020
Tagging is a simple way to filter your leads and customers into lists so you can target them with content that will be most relevant to them. Luckily, with BenchmarkONE, you can create tags for your contacts using various different approaches. Different Ways to Use Tagging to Segment Contacts. By Behavior.
SmartBug Media
APRIL 24, 2023
The product itself is more broadly called facial tissue, yet many Americans opt to say Kleenex. Turn Brand-Aware Prospects into Contacts You've gotten them to your site to read all about your expansive IT services—now how do you draw them in to download a white paper that will teach them how to bulletproof their network?
Webbiquity
FEBRUARY 14, 2010
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.
SmartBug Media
JUNE 2, 2022
When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. Perhaps you want to encourage them to download an e-book or purchase an item that is on sale. Double Opt-In. Bounce Rate. Use a call to action! Content Marketing. Email Campaign.
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