BOP Design
MARCH 30, 2021
In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. Particularly for inbound lead generation, email marketing is a great way to continually build trust and rapport with a potential client – to truly guide them towards a decision.
Opt Intelligence
AUGUST 25, 2020
Opt-in advertising can help you grow your email list easily and efficiently. But an email list is only as good as the lead nurturing you put into it. To drive conversions, you need a multi-layered, long-term lead nurturing plan and email marketing series. Automate Your Lead Nurturing Emails.
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SmartBug Media
APRIL 5, 2021
In today’s digital environment, nurturing leads who visit your manufacturing website is critical. In fact, one of the only ways to encourage those prospects to purchase from your company is to nurture them. Before we jump into lead nurturing strategies, let’s consider the Buyer's Journey: The Buyer’s Journey.
Martech
MARCH 11, 2024
However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. And don’t let the org have you obsessing about tracking every ebook download or webinar view. Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market.
Webbiquity
FEBRUARY 14, 2010
Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.
SmartBug Media
APRIL 24, 2023
The product itself is more broadly called facial tissue, yet many Americans opt to say Kleenex. Turn Brand-Aware Prospects into Contacts You've gotten them to your site to read all about your expansive IT services—now how do you draw them in to download a white paper that will teach them how to bulletproof their network?
KoMarketing Associates
JULY 24, 2018
Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. They can – if optimized correctly – deliver more leads and better leads. It depends.
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