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Make It to the Inbox With Litmus Spam Testing

Litmus

Email authentication Email authentication looks at the source of an email to see if it’s valid. Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). List-Unsubscribe.

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Email marketing strategy: A marketer’s guide

Martech

Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Lastly, for the brand’s logo to be displayed, the email must pass DMARC authentication checks, ensuring that the organization’s domain has not been impersonated. Your email content can also contain toxic elements.

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What is BIMI and why should email marketers care?

Litmus

BIMI, or Brand Indicators for Message Identification, is an emerging standard created to make it easier to get your logo displayed next to your message in the inbox. BIMI is different in that it also allows you to display your company logo in supported inboxes, putting your brand front-and-center for subscribers. BIMI in action.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Subdomains (Sd) help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Lastly, for the brand’s logo to be displayed, the email must pass DMARC (Dm) authentication checks, ensuring that the organization’s domain has not been impersonated.

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

When the ISP displays that your domain is “via” some other domain, it generally means that you do not have your SPF records configured correctly. In our research we were surprised to find many valid senders that didn’t have the ISP’s unsubscribe link. Using “Via” Sends.

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

This review is not only about validating the strategic paths chosen but to inspire excellence in execution as well. Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks.

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The Best Email Deliverability Guide Ever

Act-On

From” addresses and display names matter The “From” address can have a huge impact on deliverability and engagement. We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web. Use more broad and general display names at first.