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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? How much does it cost? In the U.S.,

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How to Use eCommerce Marketing Automation for More Sales

LeadSquared

eCommerce marketing automation is an opportunity to speed up, simplify, and improve your sales and marketing tasks. 51% of companies are already using marketing automation of some sort. Here are five ways in which marketing automation can improve lead conversion rates in the e-commerce business.

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Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

In many cases, this is just standard HTML, PHP, and CSS code that is used for displaying content. These bloggers and affiliate marketers are clogging the web and making it difficult to locate the expert-written content. ACC/AHA) or consensus statement that denotes how to diagnose and treat a particular condition.

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What is an ROI Calculator / Analysis Sales Tool?

The ROI Guy

An ROI Tool is used to economically justify solutions to prospects, an important element of today’s sales and marketing campaigns because of a condition called Frugalnomics , where buyers are more empowered, skeptical and frugal than ever before, and as a result, require proof of the bottom-line impact on most investments.

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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

All these support tools will make the healthcare delivery process more efficient, plus with digital health monitoring, tracking, and coaching solutions, consumers are becoming more empowered to prevent chronic disease and mange existing conditions. Where do you see Digital Health in 2025? Will digital health extend our life expectancy?

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Brand Design for the Professional Services Firm: The Ultimate Guide for Marketers and Executives

Hinge Marketing

If you are a professional services marketing director, firm principal or stakeholder, this guide will help you understand the value of brand design and how you can use it to attract better prospects and improve engagement and start building loyalty at the earliest stages of the buyer journey. Download The Brand Building Guide.

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Branding Glossary: Your Complete Dictionary of Brand Concepts & Phrases

Outbrain

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. We’ve compiled a dictionary of branding terms to help you navigate the landscape and prepare the ground for a branding strategy that works for your business. But where to start?