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Branding Glossary: Your Complete Dictionary of Brand Concepts & Phrases

Outbrain

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. We’ve compiled a dictionary of branding terms to help you navigate the landscape and prepare the ground for a branding strategy that works for your business. But where to start?

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. The highest bidder wins the auction, and the ad is served to the user.

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A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

Thirty significant episodes of information seeking were isolated and analyzed in terms of their modes of viewing or searching, and their associated Web information moves. Results were found to be compatible with the behavioral model proposed. Section 5 is a short summary. 2 Conceptual Models of Information Seeking on the Web.